MailChimp

MailChimp

by MailChimp

The world’s largest marketing automation platform.

4.3 of 5 stars(1065 reviews)

Connect your store

Connect your Shopify store with your MailChimp account (for free).

Target your customers

Automatically add customers and their purchase data to MailChimp.

Recapture more sales

Create powerful automations and targeted email and ad campaigns to personalize your marketing, sell more stuff, and grow your business.


About MailChimp

Streamline your marketing workflow. Integrate your store with MailChimp.

You'll have the power to:

  • Sync list and purchase data.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in MailChimp (New!)
  • In one click embed a pop-up form that converts your website visitors to subscribers (New!)
  • Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to MailChimp

When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Automate email campaigns

When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Use your purchase data to personalize your marketing

Create a custom segment or choose from our selection of pre-built segments to identify customers based on signup date, demographics, engagement, and purchase history. Target segments with their own personalized messages, welcome your new subscribers, reward the loyalty of repeat buyers, or incentivize lapsed customers to return.

MailChimp can also generate recommended products based on a customer’s past purchase activity, allowing you to serve customized suggestions by inserting a Product Recommendations.

MailChimp for Shopify can pick up on on sales generated and display the data in a detailed campaign report, so you can measure the success of your campaigns and optimize your marketing strategy.

Facebook and Instagram Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook and Instagram ads to create an integrated marketing campaign that makes it easy to target loyal customers, or new customers that are similar to your current list of subscribers to reach those more likely to like your products. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, helping you measure how effective all your marketing efforts are through MailChimp.

Integrates with

  • google,
  • facebook,
  • instagram,
  • salesforce,
  • highrise,
  • privy

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Support

Pricing

Free

Overall rating
4.3 of 5 stars
Based on 1065 reviews

  • 5 of 5 stars
    75% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    14% of ratings are 1 stars

Most recent reviews

BeZONED

I have not got a chance to use it, i submit a support ticket and the answer i got was that it has to be done by the person who open the account, no information on who. It was not me.

My Event Decor

Considering we all pay Mailchimp money every month to manage our email marketing, I am really surprised that a) the longest delay you can choose for your popup newsletter signup is 20 seconds and that b) there is nowhere to enter a timeframe that would work for your customers. I don't know ANYONE who signs up for a newsletter when they've barely gotten onto your website for the first time to be invited to sign up in 20 seconds. Spend some money on finessing the time delay on popups, Mailchimp. Without me spending money on a developer to customise this you are in fact costing me subscribers. Which costs YOU money as my list doesn't grow and you can't charge me for a higher list count...

St. Armands Designs of Sarasota

Mailchimp is great, but whenever I add a new product to my shop it's a huge production trying to get my new products to populate when putting together an email. I found a work around by changing the product title in shopify, but this is not a good solution as it causes other issues. Mailchimp support is responsive, and told me to uninstall and re-link my shop but this unfortunately didn't correct the issue.