by Mailchimp

The world’s largest marketing automation platform.

4.1 of 5 stars(1130 reviews)

Connect your store

Connect your Shopify store with your Mailchimp account (for free).

Target your customers

Automatically add customers and their purchase data to Mailchimp.

Recapture more sales

Create powerful automations and targeted email and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

About Mailchimp

Streamline your marketing workflow. Integrate your store with Mailchimp.

You'll have the power to:

  • Sync list and purchase data.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in Mailchimp (New!)
  • In one click embed a pop-up form that converts your website visitors to subscribers (New!)
  • Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to Mailchimp

When a customer completes an order and agrees, Mailchimp for Shopify will automatically subscribe them to your Mailchimp list.

Automate email campaigns

When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Use your purchase data to personalize your marketing

Create a custom segment or choose from our selection of pre-built segments to identify customers based on signup date, demographics, engagement, and purchase history. Target segments with their own personalized messages, welcome your new subscribers, reward the loyalty of repeat buyers, or incentivize lapsed customers to return.

Mailchimp can also generate recommended products based on a customer’s past purchase activity, allowing you to serve customized suggestions by inserting a Product Recommendations.

Mailchimp for Shopify can pick up on on sales generated and display the data in a detailed campaign report, so you can measure the success of your campaigns and optimize your marketing strategy.

Facebook and Instagram Ad Campaigns in Mailchimp

Combine your email marketing efforts with Facebook and Instagram ads to create an integrated marketing campaign that makes it easy to target loyal customers, or new customers that are similar to your current list of subscribers to reach those more likely to like your products. Mailchimp Reports will tell you your ROI and how many customers you’ve acquired, helping you measure how effective all your marketing efforts are through Mailchimp.

Integrates with

  • google,
  • facebook,
  • instagram,
  • salesforce,
  • highrise,
  • privy

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Overall rating
4.1 of 5 stars
Based on 1130 reviews

  • 5 of 5 stars
    72% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    16% of ratings are 1 stars

Most recent reviews


Garbage, such a garbage app, I don't know why it sells so well, I haven't started using it yet, all kinds of charges, after purchase, can't be customized, the templates are all in a unified format of garbage, can't be customized, all things Everything is the same, customer feedback is very poor, the price is indeed the most expensive of all similar software, I will not use this garbage anymore.

Eden Blossoms

So disappointed with this app. It hasn't been syncing with my Shopify store. People have been signing up for my mailing list and they haven't been receiving the confirmation email with the discount code. I just noticed yesterday that it hasn't been syncing for over a month. I have tried uninstalling and reinstalling in an incognito window, I have been trying for the last 24 hours to give it a fair chance, and it is still not syncing. Such a waste of time and of course money when you're losing customers.


MailChimp is a life saver! The Campaigns are easy to set up and track (especially for a newbie) and the Shopify customer list syncs seamlessly. It is true what they say about the power of email compared to other marketing channels, and Mailchimp is definitely making it easy to run a campaign.
What I would suggest, down the line is upgrade their exit pop up features, it's very basic (design wise) and couldn't get it to work, I had to go with another app that has better design features, but it doesn't sync properly with Shopify/Mailchimp.