MailerLite Email Marketing

MailerLite Email Marketing

by MailerLite

Powerful popups & personalized emails. Official MailerLite app

3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    52% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    10% of ratings are 2 stars
  • 1 of 5 stars
    33% of ratings are 1 stars

All reviews

21 - 30 of 73 reviews

Sticky Kit

I really don't understand the bad reviews, I'm so happy with Mailerlite! It's super simple and user-friendly. It works wonderfully. I only have contacted support once but they were quick and very helpful.

The Shopify app just works syncing my customer data as it should, no complaints!!

If you don't get approved it's because you don't comply with their policies, not because the app is bad. Just look somewhere else instead of leaving an angry comment with a one-star review that doesn't help anyone.

Unquiet Dreams

I had added and deleted a few email apps because I am NOT tech savvy at all and they were just too complex. Found where this app was recommended for simple set-up so decided to give it a go. I took it slowly, had two tabs open (for embedded and pop-up form) so that my opt-in and thank you info would look the same no matter which form my visitor uses. I customized them, added some stuff to make the email and thank you more interesting, and then added the HTML code to the theme code. It looks great, and more importantly, it works! I'm so proud of myself!!

Developer reply

January 29, 2020


Thanks a lot for your feedback! We are very happy you've had success setting up the forms, keep it up!

If you will need any help, you can always contact us -


Don't go for them! Just don't! The app is really good, I love it, BUT the customer support is AWFUL! Countless emails sent without an answer. And to get an approved site is like a raffle, in spite you might be perfect! AWFUL CUSTOMER SUPPORT and you've already lost a cliente

Developer reply

January 27, 2020


Sorry for any inconvenience caused.

It seems that you have created 5 accounts with MailerLite and one of them is approved and you can use it (we allow 1 account per organization). If you are having trouble accessing the account, please contact and we will gladly help you out.

Thank you!

Japanese Rubber Stamps

I am very happy with this app.
It is easy to sync from Shopify and easy to share some groups.
Also the mail doesn't go to a spam.
Thank you very much for this brilliant app.

The Golden Dandelion

Update: I reached out by email and Laura got me all set and going! I must say they have quick customer service, even on a Friday Night.

I got the app recommendation from my Shopify APP store, I have a Shopify website, but was not approved because of a SSL certificate. Does not make much sense. Why would Shopify allow a website to be hosted without one and why would you even advertise in a Shopify App Store if you know we can't be approved??

Empress Sabbat

I just registered and got the same message I've been reading about in these low reviews.
" We received your request for approval, but at this point, we're unfortunately unable to give you full approval.
We perform comprehensive checks to determine if an account is valid and complies with our Terms of use and Anti-spam policy. Your account didn't pass this test, for now.
Your website has no or insufficient content. We require all our users to have a fully finished website.
We recommend you to update your account so it complies with our terms and policies, and then request another approval. Normally you should be fine then."
*** My website has been fully finished and functional for a long time. Insufficient content? What kind of foolishness is that?

Developer reply

October 30, 2019


Please be informed that your account is approved and you are free to use it.

Thank you!


would not allow me to fully set it up on my OWN SHOP. I confirmed it through my Gmail account but it makes you have to create a domain just to confirm AGAIN through a useless Shopify email which us unnecessary when you choose the option for you the reason why you don't have a domain it denies your request, but I been using my site for a while.

Developer reply

October 21, 2019


Your account is currently approved and you are free to use it, however, if you have any additional questions or concerns, please contact us at

Thank you!

They just get your subscribers list and that's all. I think its scam. My store is 5 years old what its mean please finish your website)))))i finish it 5 years))

thanks for reaching out! We could not approve your account because your website does not work. We need to check your website to see what type of content are you planning to send. Please finish your website and content us, then we'll review your website and account.

Let me know if you have more questions related to this matter!

Kind regards,

Developer reply

October 14, 2019


I am very sorry you've had a bad experience with our app, however, some accounts are not approved in order to make sure the best possible deliverability.

Your subscriber list will be deleted.

Thank you.


super app. easy to use. good support. intuitive interface. the newsletter banner can be easily integrated into the homepage via HTML. the workflows are easy to create. many explanation videos are available.

Triple Mountain Model Horses

We've been using MailerLite for almost two years, and love all its easy-to-use features. It has a really simple drag-and-drop editor so you can just drag a "building block" onto the screen to add it to your email, then add your text, images, video, products, rss feed... Pretty much anything you can think of, they have a building block for it! Colors, font, and spacing are all easily customized, too, and if you want, you can create a template that you can use over and over, just switching out text and images to refresh your campaign quickly.

You can also watch your results in near real-time with their simple report showing how many people have opened your email and how many have clicked on a link you included in it.

They have even more features that we haven't even used, all included, but even if you're just creating email broadcasts, it's well worth the money!

I've seen some reviews here complaining about the "wait time" for them to review your account before activating it. People should be THANKING them for this! They are insuring a new account isn't intending to create spam by sending to people they don't have permission to send emails to. If a spammer starts using a service, it can cause problems for other businesses that use it, by having email providers block that service or send everything from it to spam. By reviewing first, MailerLite is protecting all of us, and that's a benefit to all reputable businesses.