MailerLite Email Marketing

MailerLite Email Marketing

by MailerLite

Powerful popups & personalized emails. Official MailerLite app

3.4 of 5 stars(63 reviews)

Data sync and sales tracking

Sync customer data and purchase history from Shopify to MailerLite, and track new sales revenue generated from your MailerLite campaigns.

Subscribe pop-ups

Grow your subscriber list with custom pop-ups that encourage visitors to sign up for your newsletters and promotions.

Automation triggers

Build stronger relationships and encourage repeat business by sending customers highly-relevant emails triggered by their recent purchases.

About MailerLite Email Marketing

About MailerLite

MailerLite is the email marketing tool that makes it super easy to design beautiful newsletters and set up automated e-commerce email campaigns to help you grow your business.

Stay connected with your customers, promote new products and win back lost sales. MailerLite offers the same advanced tools and integrations of other email tools, yet they manage to keep it simple, inexpensive and fun to use for people of all skill levels.

MailerLite’s popular 24/7 customer support staffed with real people is always ready to answer your questions and help you succeed with email marketing.

And the best part – you can start using MailerLite now with a Forever Free plan, which includes up to 1,000 unique subscribers. MailerLite is used by more than 630,000 customers globally. Most of them are small businesses like you.

MailerLite makes it easy for you to:

  • Sync your Shopify customers and newsletter subscribers to your MailerLite account.
  • Store all your customer data from Shopify, like Email Address, Name and order information.
  • Automatically create segments in your MailerLite subscriber group based on the data from Shopify, such as First-time Customers, Customers with 0 Purchases, High-spending Customers ($500 and more), Repeat Customers (5 times and more), High-spending Repeat Customers, etc.
  • Track revenue and see how your emails directly affect sales so you can optimize your email content to sell more.
  • Import all your product details from Shopify in seconds. Images, links, and text are integrated directly into MailerLite’s drag & drop newsletter builder.
  • Send your customers automated messages and offers that are triggered by their recent purchase behaviors.
  • Set up abandoned cart emails to re-engage customers who leave their carts without making a purchase.
  • Create free landing pages and pop-ups to help you grow subscribers, feature new products and sell more.

MailerLite Anti-Spam Policy and Approval Process

MailerLite allows you only to send permission-based emails. This means that everyone on your subscriber list must opt-in to receive emails from you.

All new MailerLite accounts go through an Approval Process where you have to provide some details about your business and how you collect subscribers. One of the requirements is to provide your business website domain, which you can verify with an email.

Integrates with

  • MailerLite

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




3.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    52% of ratings are 5 stars
  • 4 of 5 stars
    2% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    38% of ratings are 1 stars

Most recent reviews


Would love to give his app 5 stars because for ease of use and user interface. However, I keep having to install and uninstall it in order to use the ecommerce integrations (abandon cart, dynamic products, etc.) Will definitely use again if/when they work out the kinks.

Developer reply

August 17, 2020


Thank you for your feedback!

Could you please contact us at with more details about the issue you are experiencing?

It would help us to investigate further and make sure it works well for you!

Thank you,

Haunted Waterpark

This was the easiest 5 star review I've ever given. Mailerlite has been such a smash home run for me, that now I actually ENJOY working on my email marketing. I'd used Mailchimp for years, but never really felt "at home" or in sync with the app. I find ML's interface to be clear, logical and actually pleasurable to use. The support is amazing - the chat picks up in just a minute or two, and they all have been so helpful, friendly and gotten me to solutions fast. If all tech support was as good as ML's the Internet would be a much better place. Also I've gotten tons of use from their functionality support pages, feature walkthrough videos and Marcin's webinars – many marketing concepts and flows that I'd been avoiding for years, I now feel are within my grasp. Much love to Mailerlite.

Developer reply

July 23, 2020

All I can say is: WOW!

Thank you for writing such a special review. All the MailerLite's team is melting because of your kind words. We are glad to hear how much you love the user-friendliness and uniqueness of our product and the efficiency of Customer Support.

We're here to support you for whatever you'll need in the future and Marcin gave back a thank you ;)

Have a Lite Weekend!



The app looks GREAT! The customer support is AWFUL! Countless emails sent without an answer. And to get an approved site, I'm STILL WAITING, The CUSTOMER SUPPORT......

Developer reply

July 13, 2020

Thank you for the feedback. I'm glad to hear you like our app!
It seems that our Customer Support team has replied to your questions. However, if you have any other questions or if something remained unclear, please contact again our support team which will be more than happy to help you.