MailerLite Classic

Powerful popups & personalized emails.

  • Popular with businesses in the United States

Price: Free

Key values section

Data sync and sales tracking

Sync customer data and purchase history from Shopify to MailerLite, and track new sales revenue generated from your MailerLite campaigns.

Subscribe pop-ups

Grow your subscriber list with custom pop-ups that encourage visitors to sign up for your newsletters and promotions.

Automation triggers

Build stronger relationships and encourage repeat business by sending customers highly-relevant emails triggered by their recent purchases.

MailerLite Classic

MailerLite Classic

About MailerLite

MailerLite is a marketing tool that makes it super easy to design beautiful newsletters and set up automated e-commerce campaigns to help you grow your business.

Stay connected with your customers, promote new products and win back lost sales. MailerLite offers the same advanced tools and integrations of other email tools, yet they manage to keep it simple, inexpensive and fun to use for people of all skill levels.

MailerLite’s award-winning 24/7 customer support staffed with real people is always ready to answer your questions and help you succeed with email marketing.

And the best part – you can start using MailerLite now with a Forever Free plan, which includes up to 1,000 unique subscribers. MailerLite is used by more than 1,000,000 customers globally. Most of them are small businesses like you.

MailerLite makes it easy for you to:

  • Sync your Shopify customers and newsletter subscribers to your MailerLite account.
  • Store all your customer data from Shopify, like Email Address, Name and order information.
  • Automatically create segments in your MailerLite subscriber group based on the data from Shopify, such as First-time Customers, Customers with 0 Purchases, High-spending Customers ($500 and more), Repeat Customers (5 times and more), High-spending Repeat Customers, etc.
  • Track revenue and see how your emails directly affect sales so you can optimize your email content to sell more.
  • Import all your product details from Shopify in seconds. Images, links, and text are integrated directly into MailerLite’s drag & drop newsletter builder.
  • Send your customers automated messages and offers that are triggered by their recent purchase behaviors.
  • Set up abandoned cart emails to re-engage customers who leave their carts without making a purchase.
  • Create free landing pages and pop-ups to help you grow subscribers, feature new products and sell more.

MailerLite Anti-Spam Policy and Approval Process

MailerLite allows you only to send permission-based emails. This means that everyone on your subscriber list must opt-in to receive emails from you.

All new MailerLite accounts go through an Approval Process where you have to provide some details about your business and how you collect subscribers. One of the requirements is to provide your business website domain, which you can verify with an email.

Launch date

Integrates with

  • MailerLite
MailerLite Classic

MailerLite Classic

About MailerLite

MailerLite is a marketing tool that makes it super easy to design beautiful newsletters and set up automated e-commerce campaigns to help you grow your business.

Stay connected with your customers, promote new products and win back lost sales. MailerLite offers the same advanced tools and integrations of other email tools, yet they manage to keep it simple, inexpensive and fun to use for people of all skill levels.

MailerLite’s award-winning 24/7 customer support staffed with real people is always ready to answer your questions and help you succeed with email marketing.

And the best part – you can start using MailerLite now with a Forever Free plan, which includes up to 1,000 unique subscribers. MailerLite is used by more than 1,000,000 customers globally. Most of them are small businesses like you.

MailerLite makes it easy for you to:

  • Sync your Shopify customers and newsletter subscribers to your MailerLite account.
  • Store all your customer data from Shopify, like Email Address, Name and order information.
  • Automatically create segments in your MailerLite subscriber group based on the data from Shopify, such as First-time Customers, Customers with 0 Purchases, High-spending Customers ($500 and more), Repeat Customers (5 times and more), High-spending Repeat Customers, etc.
  • Track revenue and see how your emails directly affect sales so you can optimize your email content to sell more.
  • Import all your product details from Shopify in seconds. Images, links, and text are integrated directly into MailerLite’s drag & drop newsletter builder.
  • Send your customers automated messages and offers that are triggered by their recent purchase behaviors.
  • Set up abandoned cart emails to re-engage customers who leave their carts without making a purchase.
  • Create free landing pages and pop-ups to help you grow subscribers, feature new products and sell more.

MailerLite Anti-Spam Policy and Approval Process

MailerLite allows you only to send permission-based emails. This means that everyone on your subscriber list must opt-in to receive emails from you.

All new MailerLite accounts go through an Approval Process where you have to provide some details about your business and how you collect subscribers. One of the requirements is to provide your business website domain, which you can verify with an email.

Launch date

Integrates with

  • MailerLite

Reviews

2.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    50% of ratings are 5 stars
  • 4 of 5 stars
    2% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    8% of ratings are 2 stars
  • 1 of 5 stars
    36% of ratings are 1 stars

Ottoman Jewels

I had seen very low ratings for the mailerlite app on shopify but thought how bad could it be and still went ahead with it. 09 days later, I realized that I just lost money and time on this app and nothing else. I paid for a list of 13,000 suscribers and then was told need to verfy the list. In batches first had to verify 2500 contacts and upon an open click of above 5% I could get to test another 2500 contacts. Once test resulted in a high bounce rate, which then according mailer lite meant I had to get my list verified. Their system showed me a value of 81$ to get my list verified and I was told by them not to use a free option. Obviously after wasting so much time and effort I said I want to shut my account as this is is agonizing, upon which I was told it is not in their policy to offer a refund. That is $75 down the drain and my first 1 star review in my life.

Developer reply

March 29, 2022

Hi Ottoman, we'd love to dive further into your case and have a chat about it! If you could email us a feedback@mailerlite.com with some extra details of your account, I can have a look further.

- Lay

socque-paris

App is ok but customer service terrible, it gets a number of follow ups to have an answer... this is annoying

Developer reply

December 10, 2021

Hi there, such a shame to hear about this experience! I would love to dive in on this - if you haven't already, please email us at feedback@mailerlite.com

So Fontsy

This app continues to perform poorly. We have been using Mailerlite for years and shopify for about a year. During the year we've been using the ML > Shopify integration we constantly have to reconnect the app b/c it stops showing ecommerce details for our campaigns and workflow automations. This is EXTREMEly frustrating as it's impossible to get an idea of how well our campaigns are performing when we have no ecommcere tracking. We also can't tell if it's working well or at all when it comes to using shopify tags for our customers/subscribers b/c it's so unreliable. The support is maybe the only thing that's worse than the app. I have put in tickets for this almost on a weekly basis for probably more than a year.

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