Postcard marketing complements what you’re already doing.
Customers spend more when businesses combine digital and direct mail marketing. This is why large, nationwide companies haven’t stopped sending mail in the technological age. They know it works for them — and it will work for you, too.
Postcard marketing maximizes your existing contact list.
The typical email campaign sees low response rates, which means you need thousands of customers to make it work. Postcards to existing customers, on the other hand have high response rates, allowing you to do more less.
Postcard marketing is “sticky.”
The average person receives tons of emails per day. No one has time to read that many emails, so what do they do? Delete... Delete... Delete... Postcards can stay in front of your customers for days and weeks, not just seconds.
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