Marsello: Omnichannel Loyalty

We used Marsello with our ecommerce website for a couple of years and have been happy with the service and the platform. A couple of months ago, they introduced a new pricing scheme and put our account on hold so we couldn't access any of our data until we upgraded our plan. Unfortunately, there was no way for us to upgrade our plan other than contact customer service using their chat. A week went by with one message a day being answered and in the end we weren't able to upgrade our plan ($29 per month) because we had been loyal customers for a long time and our plan had been grandfathered and was being discontinued. Their customer service advised us that they would have to convert our plan to the free version and we would have to sign up again to the pro version which started at $49. A quote was provided based on the number of customers we had which was higher than previously but still realistic considering the company's growth and new added features. Once we were able to upgrade to the pro membership level, our new monthly fee was $299. We were told that we were being charged for 4 sites plus the customer base we had when in fact we've always only had one site. The bottom line is, our account was frozen and forced to upgrade from $29 to $299 a month. We are a small business tried to work with and support another small business, but it's become clear that Marsello has found a way to increase their pricing without taking into consideration the scalability of their longtime customers. Our interaction with their customer service has been nothing but frustrating and we decided to leave the platform and sign up with one of the other several great options available through the app store. It takes a great amount of time and effort to create and nurture a fidelity program. Before choosing one for your business, make sure it's one that will allow you to scale in a fair and realistic way and you are not forced into a plan that is 10x more expensive than what you signed up for—which is what Marsello has done to us.

very costly app with no customer support, they will always say they will contact you when they have time

E-mails don't go out when they are scheduled, which is horrible on a day like Thanksgiving! Interface is nice but e-mails not going out are unacceptable. Really wanted to like this app but that's a complete deal breaker.

okay app, too expensive when you have multiple POS locations and bigger contact list. the estimator indicates somewhere around $250 per month, we've end up being charged for $429. We had to pause the app last month and you know what, the bill just kept coming even though you are not using anything.

I have cancelled this app but I still need to pay the monthly fee? can you pls tell me why???? This shouldn't be happened. pls don't charge me for anything as I don't use your app anymore. I put it on inactive by 30 July and wasn't available on my website since that time. This is illegal!!!

Do not use Marsello. They will rip you off. They import duplicate customers with no contact information, forcing to pay hundreds a year for customers who are unable to receive any messaging. Customer service is a joke. Much more expensive than similar apps. SKIP IT!

These guys keep chopping and changing their plans and prices. Only a couple of months ago when they revamped their offerings their basic plan included all features even the premium features (loyalty tiers etc). Pricing was based on number of members/customers from memory and then you paid as your database grew. They have now gone and copied Smile.io since they recently updated their offerings and pricing structure which, in my opinion, is a far more robust and professional looking loyalty program. For these reasons I am staying with Smile.

I am a US customer and am speaking from that point of view. I know this platform is not based out of the US and may differ for other countries.
Customer services takes 2-7 days for a response when you have an issue. I'm currently being charged for test message credits that aren't delivering and have been waiting 6 days for them to give me any time of follow up.
We've had issues since we started using this platform, but in the beginning they were a little more responsive to offer support. I strong recommend AGAINST using this platform.

Does not work for one-off campaigns as keeps sending out the campaign - there is no way of stopping it. No way to edit pre-existing email campaigns. Customer support take a long time to respond with an answer (I've been waiting 2 days to find out why my launch campaign email contained a malicious link input by Marsello).

App has amazing potential. But the customer service that comes with it is shocking. You have to wait at least a day or two to chat with anyone. They will not call or video chat with you. You're literally sending one chat at a time, so problem solving take DAYS! Its been a nightmare.