Marsello: Omnichannel Loyalty

My ROI with Marsello 94x. Yes. I've brought in $94 for every $1 I've spent on the app. Hopefully that's caught your attention. I have been using Marsello for a few years now and would like to highlight the things that I've often found lacking in other applications. Things you wouldn't notice until you start using other apps and think- "But Marsello can do that.." The biggest one is generating unique coupon codes for customers. I have a few other misc apps that send out things with coupon codes. It's frustrating sending out a static coupon code because sure enough, it's going to get into a coupon aggregator like Honey and then everyone will be using the code. It's ok to change codes here and there for things, but if it's an automation, do you really want to have to go into shopify and create a new discount code every week? No. You don't. The second thing I really like about Marsello is the all in one design. Usually all in one's end up being one good thing and a few average ones. Marsello really does a great job with points management, email automation flows, and email campaigns. The VIP points thing is actually a really big deal for some customers. Some care about it, some don't- but there's nothing better than that little extra nudge to buy more to get to that next tier. Turns out the credit card companies and airlines are on to something... Also- you know what's better than giving a refund? Giving them points. There are a lot of other email management services out there, but you know what? They are more expensive and typically much harder to use with endless feature creep that always equals spending more and more each month. For a wordpress site I own, I have used mailchimp and active campaign. Marsello is better than mailchimp across the board. I'm sure you can do more things with ActiveCampaign, but it costs 3-10x more, and you really need to be an expert at it. If you're doing 500k a month in sales, or just closed $3M in funding for your series A, be my guest and hire an expert full time. If you're a one-man-band just starting off- Marsello is easy enough to use, and has enough functionality to do anything I've ever wanted. I started with Marsello on shopify when 2k was a good month. Now, we always bring in more than that on a single marsello email campaign. It has grown with us and I couldn't be happier. If you are still reading, high five. The only downside I've found with Marsello is the lack of integrations with other misc apps. Has it ever been a deal-breaker? Not even close. It's not the 800 lb gorilla like the other's I've mentioned before, and the other apps that I could integrate with it are typically small or start-ups. I hired someone to build out the email marketing flows because I just didn't want to do it, and felt someone with experience would do a better job. You can't search upwork or fiverr for Marsello implementation. That said, I found an expert in email marketing and they hadn't heard of Marsello and said they'd give it a shot. Well guess what- he was able to do everything he wanted and, to paraphrase, "Wow, this is actually a really good platform. I'm surprised more people aren't using it." In summary- Marsello is great. I've only had a few technical issues in the past couple of years and their support has been top shelf. In some doomsday scenario where I'm being held captive and have to delete all my apps, Marsello would likely be the last of the 25 to go.

Simple, easy to use, customers love it!
I use it primarily for customer loyalty rewards. It is easy for customers to redeem, and easy for me to manually adjust when needed.
I need to investigate some of their new features as I'm sure they are just as good.

Since we've started working in VEND, Marsello as a customer loyalty tool was the first tool we found and we've stuck with it through this whole time. Most features are easy to access, set up and versatile in use. When our E Commerce store lunched this year, Marsello is the first app we integrated into it as well. Last but not least, the support team is the most helpful wonderful professionals we've had the opportunity to work with.

Had a few issue with the widget, Marsello have solve the issue for me and they are kind enough to add additional days to the trial period. Highly recommend this app and their support

Really good app so far, Looking forward to seeing how it works!

I have a somewhat complicated business model (selling clothing subscription boxes where customers can return what they don't want), and it was hard to find a loyalty program that could meet my needs. While this one doesn't do absolutely EVERYTHING I need it to (because it doesn't integrate with the subscription billing app I use), it comes pretty darn close.

AND the customer service team is incredible (thanks Kat!). When I needed the ability to offer partial refunds and therefore rescind partial points, they MADE IT FOR ME. Like, they said "Hang on, we'll build that for you." WHAT? Who does that? They do, and I'm so grateful!

i used this app and it is the best for automation. the amount of functionality you get for free is totally amazing

This is by far the best loyalty app on Shopify. I've tried several of them, and none of them compare to Marsello. The others either look bulky and unprofessional, or they are severely limited on features. Marsello's pricing is very straightforward and fair, and I was able to customize my loyalty program exactly the way I wanted. Their support team is great too. Keep up the awesome work guys!!!

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Easy to use and I like how customers can earn points by liking your social media sites.

Hi guys, the customer service is the best ever. They have articles with step by step instructions. So functional. I never felted alone. Thanks, Kat you are the best!