Custom Loyalty Programs
Design a beautifully branded rewards program that works seamlessly with your eCommerce & POS.
Smart Email Automation
Automate email flows to keep customers coming back at every stage of the customer lifecycle.
One-Off Email Campaigns
Drive sales with one-off email campaigns. Perfect for running a sale or making a new stock announcement.
About Marsello | Email & Loyalty
Grow sales with loyalty marketing automation for Shopify eCommerce & POS
Marsello combines data-powered automation & real human experts to run targeted retention marketing that gets results for fast-growing Shopify brands. From email marketing to loyalty & VIP programs, Marsello helps you target the right customer at the right time, with the right message.
Retain loyal customers with a loyalty rewards program
Keep your customers coming back with a custom loyalty program that automatically rewards loyalty points for spend, referrals, product reviews, social media engagement and more.
Automate emails when it counts
Start with pre-designed email flows using optimal automation settings and customize to suit your business. Welcome first-time shoppers, win back at-risk customers, reward your best customers, recover abandoned carts, and say happy birthday!
Send one-off email campaigns
Create & send one-off emails, like holiday promotions, new stock emails & more. Create campaigns with an easy-to-use builder. Personalize with product recommendations, loyalty program status & merge tags.
Why Marsello works to deliver real results:
Segmentation that delivers conversions
Broadcasting an irrelevant message to your valuable customer database doesn't work. Marsello crunches your customer data straight from your Shopify store to segment customers into lifecycle stages based on their buying behavior.
Customization that strengthens your brand
Whether it's an email arriving in customers' inboxes or your loyalty program on your Shopify store, you can customize designs & messaging to make your marketing your own.
Automation meets human expertise
Marsello's AI works out top-performing automation flows & settings for your business, while our marketing & data experts check in with you to deliver suggestions for you to approve & optimize your campaigns for better results.
Integrations for smarter marketing
- POS: As well as Shopify eCommerce & POS, Marsello integrates with other leading Point-of-Sale platforms, like Vend POS, so you can run smarter loyalty marketing across your entire business.
- Mailchimp: Marsello is a Mailchimp alternative. But, if you have emails you want to send outside of Marsello, you can automatically sync your customers & their loyalty & segmentation data to your MailChimp lists (available on the Free plan).
See the app in action
Explore how the app works in an example store.View example store
Use this app while selling in person with Shopify point of sale.
Up to 1000 customers
Basic Loyalty Program
1 POS or eCommerce site
+$10/additional block of 1000 customers +$50/additional site.
14-Day Free Trial
1000 customers free
Free features +
Advanced Loyalty Program
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 278 reviews
Most recent reviews
I think I'm onto a winner with this app. My rewards program and all my emails are looking really slick. I've only just set up and within a day, I've already seen a couple of sales come through from my win-back email.
I am loving this app. I switched from Mailchimp and set up was so easy. I selected all the default email options and just tweaked a few of the messages. Easy! And they look amazing. My emails are performing way better than when I used Mailchimp. Now we have a loyalty program as well which is great for collecting extra bits of customer data too
Purple Mamma Boutiques
I got this app to start a loyalty program, and it is A+ for the loyalty program. I was so surprised to also get email automation that is simple and easy to use - I was using a different email app that was great but complicated. I was so happy to combine everything into this one!