Marsello |Marketing Automation

Marsello |Marketing Automation

by Marsello

Grow sales with email and loyalty marketing automation

4.9 of 5 stars(247 reviews)

Automate Retention Marketing

Segment your eCommerce & POS customers automatically. Send targeted & automated emails for more relevant marketing at every lifecycle stage.

Approve or Customize

Use proven best-practice designs & settings, optimized by Marsello's AI and marketing experts, or customize to suit your brand.

Increase Loyalty & Sales

Keep customers coming back and buying more with smartly targeted retention marketing that gets results.

About Marsello |Marketing Automation

Switching from Mailchimp? Exclusive Shopify offer: 50% Off Marsello Pro for 6 Months - discount applied automatically in App. Offer ends June 30, 2019.

Grow sales with loyalty marketing automation for Shopify eCommerce & POS

Marsello combines data-powered automation & real human experts to run targeted retention marketing that gets results for fast-growing Shopify brands. From email marketing to loyalty & VIP programs, Marsello helps you target the right customer at the right time, with the right message.

Segmentation that delivers conversions

Broadcasting an irrelevant message to your valuable customer database doesn't work. Marsello crunches your customer data straight from your Shopify store to segment customers into lifecycle stages based on their buying behavior.

Automated marketing that keeps your brand relevant

Get customers shopping & maximize customer loyalty by automating targeted email flows & loyalty program features across the customer lifecycle. As your customers move from one segment to the next, their experience evolves to become more relevant & personalized. Automate:

  • Bring back new customers with an email
  • Win back at-risk customers with an email series
  • Build loyal relationships on customers’ birthdays with a Happy Birthday email flow
  • Recover abandoned carts with email series
    • Motivate top customers with a loyalty program, VIP offers & emails
    • & more, like referral programs, customer feedback collection

Send One-Off Email Campaigns

Create & send one-off emails, like newsletters, promotions, new stock emails & more. Create campaigns with an easy-to-use builder. Personalize with product recommendations, loyalty program status & merge tags.

Customization that strengthens your brand

Whether it's an email arriving in customers' inboxes or your loyalty program on your Shopify store, you can customize designs & messaging to make your marketing your own.

Automation meets human expertise

Marsello's AI works out top performing automation flows & settings for your business, while our marketing & data experts check in with you to deliver suggestions for you to approve & optimize your campaigns for better results.

Integrations for smarter marketing

  • POS: As well as Shopify eCommerce & POS, Marsello integrates with other leading Point-of-Sale platforms, like Vend POS, so you can run smarter loyalty marketing across your entire business.
  • Mailchimp: Marsello is a Mailchimp alternative. But, if you have emails you want to send outside of Marsello, you can automatically sync your customers & their loyalty & segmentation data to your Mailchimp lists for free.

Integrates with

  • Vend,
  • mailchimp

Media gallery




  • Basic Loyalty Program

  • Referral Program

  • Customer Segmentation

  • Unlimited Customers

  • 1 POS or eCommerce site

  • Mailchimp Integration

Pro 50% Off, now:


+$5/additional block of 1000 customers +$25/additional site. 📌Limited time only (usually starts at $49)

  • 14-Day Free Trial

  • 1000 customers free

  • Free features +

  • Customization

  • Automated Emails

  • Campaigns

  • Advanced Loyalty Program

  • Priority support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 247 reviews

  • 5 of 5 stars
    93% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews


AMAZING APP. REALLY. Great pricing. Great features. Great UX. I'm stunned with this. Its a must to automate!!!!!

Brown Barn Botanicals

Been trying to get a response from them after they double charged me this month - Tried 3 times in 3 different ways. NO response and its been 4 days. I'm cancelling soon just because of no response. I had asked for them to reduce my subscription to the lowest level and refund their error. NOTHING - crickets - no response. When I quit a formal complaint will be filed against Marsello with Shopify. If I were Marsello I'd respond in the next 48 hours. This is my 4th way now of trying to get a response.

Developer reply

May 14, 2019

Thanks for following up. It looks like our reply may have gotten lost in your inbox over the weekend. Sorry if this caused frustration.
I understand that you've been speaking with our Head of Support today and they've sorted out a refund for the additional site you don't want on Marsello and they've turned this off on your integrations page in the app. Sorry about any confusion this caused. We are glad we got to the bottom of it together. Thanks for your follow up.

Naturally Coromandel

I love this app. It is so easy to use and am getting great sales results!! A very user friendly app would recommend it to anyone wanting to set up automation emails and marketing.