Marsello | Retention Marketing

Marsello | Retention Marketing

by Marsello

Grow sales with loyalty marketing automation | eCommerce & POS

4.9 of 5 stars(232 reviews)

Automate Loyalty Marketing

Use your Shopify data to segment customers and trigger automation flows for more targeted and relevant marketing for every lifecycle stage.

Approve or Customize

Use proven best-practice designs & settings, optimized by Marsello's AI and marketing experts, or customize to suit your brand.

Increase Retention & Sales

Keep customers coming back and buying more with smartly targeted retention marketing that gets results.

About Marsello | Retention Marketing

Grow sales with loyalty marketing automation for eCommerce and POS

Marsello combines data-powered automation and real human experts to run targeted retention marketing that gets results for fast-growing Shopify brands.

From loyalty and VIP programs to email automation, Marsello helps you target the right customer at the right time, with the right message – all on auto-pilot.

App features:

Segmentation that delivers conversions

Broadcasting an irrelevant message to your valuable customer database doesn't work. Marsello crunches your customer data straight from your Shopify store to segment customers into lifecycle stages based on their buying behavior.

Targeted marketing that keeps your brand relevant

Get customers shopping and maximize customer loyalty by automating targeted email flows and loyalty program features across the customer lifecycle. As your customers move from one segment to the next, their experience evolves to become more relevant and personalized. Automate targeted automation flows like:

  • Bring back new customers with an email

  • Encourage promising customers with a loyalty program

  • Reward top customers with a loyalty program and VIP offers and emails

  • Win back at-risk customers with an email flow

  • Recover abandoned carts with email flows

  • And more...

Customization that strengthens your brand

Brand consistency helps you build a memorable connection with your customers. Whether it's an email arriving in their inboxes or your loyalty program on your Shopify store, you can customize designs and messaging to make your marketing your own.

Automation meets human expertise

Marsello's AI works out top performing automation flows and settings for your business, while our marketing and data experts check in with you to deliver suggestions for you to approve and optimize your campaigns for better results.

Integrations for smarter marketing

As well as Shopify eCommerce and POS, Marsello integrates with other leading Point-of-Sale platforms, like Vend POS, so you can run smarter loyalty marketing across your entire business.

Integrates with

  • Vend,
  • mailchimp

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




  • Basic Loyalty Program

  • Referral Program

  • Customer Segmentation

  • Unlimited Customers

  • 1 POS or eCommerce site



+$10/additional block of 1000 customers +$50/additional site

  • 14-Day Free Trial

  • Up to 1000 customers

  • Includes:

  • All features included

  • Customization

  • Advanced Loyalty Program

  • Automated Email Flows

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 232 reviews

  • 5 of 5 stars
    94% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews


Amazing and simple to use. fantastic integration tools. we have found that its boosted customers return purchases and their time spent on the site.


love love love this app. super easy to use and customize for my business. I have think every eCommerce site should have this feature

Developer reply

March 17, 2019

Thank you. We love that you're loving Marsello!


I love this app, it's very useful with their loyalty function. And when I checked it, they added the email retention functionality as well. Awesome. Now what's left is for me to start selling and market.

Thanks for the app!, art marketplace and online gallery

Developer reply

March 04, 2019

Thanks for the kind review 😊