Marsello | Email & Loyalty

Marsello | Email & Loyalty

by Marsello

Grow sales with loyalty & email automation + holiday campaigns

4.8 of 5 stars(276 reviews)

Custom Loyalty Programs

Design a beautifully branded rewards program that works seamlessly with your eCommerce & POS

Smart Email Automation

Automate email flows to keep customers coming back at every stage of the customer lifecycle

Campaigns & Holiday Emails

Send one-off email campaigns with best-practice email templates ready to customize and schedule for BFCM


About Marsello | Email & Loyalty

Grow sales with loyalty marketing automation for Shopify eCommerce & POS

Marsello combines data-powered automation & real human experts to run targeted retention marketing that gets results for fast-growing Shopify brands. From email marketing to loyalty & VIP programs, Marsello helps you target the right customer at the right time, with the right message.

Retain loyal customers with a loyalty rewards program

Keep your customers coming back with a custom loyalty program that automatically rewards loyalty points for spend, referrals, product reviews, social media engagement and more.

Automate emails when it counts

Start with pre-designed email flows using optimal automation settings and customize to suit your business. Welcome first-time shoppers, win back at-risk customers, reward your best customers, recover abandoned carts, and say happy birthday!

Send one-off email campaigns

Create & send one-off emails, like holiday promotions, new stock emails & more. Create campaigns with an easy-to-use builder. Personalize with product recommendations, loyalty program status & merge tags. Perfect for BFCM (Black Friday & Cyber Monday) with best-practice templates ready to customize and schedule.

Why Marsello works to deliver real results:

Segmentation that delivers conversions

Broadcasting an irrelevant message to your valuable customer database doesn't work. Marsello crunches your customer data straight from your Shopify store to segment customers into lifecycle stages based on their buying behavior.

Customization that strengthens your brand

Whether it's an email arriving in customers' inboxes or your loyalty program on your Shopify store, you can customize designs & messaging to make your marketing your own.

Automation meets human expertise

Marsello's AI works out top-performing automation flows & settings for your business, while our marketing & data experts check in with you to deliver suggestions for you to approve & optimize your campaigns for better results.

Integrations for smarter marketing

  • POS: As well as Shopify eCommerce & POS, Marsello integrates with other leading Point-of-Sale platforms, like Vend POS, so you can run smarter loyalty marketing across your entire business.
  • Mailchimp: Marsello is a Mailchimp alternative. But, if you have emails you want to send outside of Marsello, you can automatically sync your customers & their loyalty & segmentation data to your MailChimp lists (available on the Free plan).

Integrates with

  • Vend,
  • mailchimp,
  • Kounta

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Works with

  • Shopify POS

    Shopify POS

    Use this app while selling in person with Shopify point of sale.

    View more POS apps

Support

Free

Free

  • Up to 1000 customers

  • Basic Loyalty Program

  • Customer Segmentation

  • 1 POS or eCommerce site

  • Mailchimp Integration

Pro

$49/month

+$10/additional block of 1000 customers +$50/additional site.

  • 14-Day Free Trial

  • 1000 customers free

  • Free features +

  • Customization

  • Automated Emails

  • Campaigns

  • Advanced Loyalty Program

  • Priority support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 276 reviews

  • 5 of 5 stars
    92% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
    (8)
  • 3 of 5 stars
    1% of ratings are 3 stars
    (4)
  • 2 of 5 stars
    1% of ratings are 2 stars
    (4)
  • 1 of 5 stars
    3% of ratings are 1 stars
    (7)

Most recent reviews

Springy Feet

Simple to use. My customers are enjoying it and making good use of all the ways to redeem rewards. This program solved my problem of finding a rewards program and email campaign platform that perfectly integrates customers from my shopify website www.springyfeet.com.au with my in-store Vend based shop. I can now offer a totally integrated response. Thanks to Marsello and its customer segmentation, I can more easily craft appropriate campaigns. Great app, highly recommend.

Iain Miki

I think I'm onto a winner with this app. My rewards program and all my emails are looking really slick. I've only just set up and within a day, I've already seen a couple of sales come through from my win-back email.

Good Dog

I am loving this app. I switched from Mailchimp and set up was so easy. I selected all the default email options and just tweaked a few of the messages. Easy! And they look amazing. My emails are performing way better than when I used Mailchimp. Now we have a loyalty program as well which is great for collecting extra bits of customer data too