Marsello |Marketing Automation

Marsello |Marketing Automation

by Marsello

Grow sales with email and loyalty marketing automation

4.9 of 5 stars(243 reviews)

Automate Retention Marketing

Segment your eCommerce & POS customers automatically. Send targeted & automated emails for more relevant marketing at every lifecycle stage.

Approve or Customize

Use proven best-practice designs & settings, optimized by Marsello's AI and marketing experts, or customize to suit your brand.

Increase Loyalty & Sales

Keep customers coming back and buying more with smartly targeted retention marketing that gets results.

About Marsello |Marketing Automation

Switching from Mailchimp? Exclusive Shopify limited time offer: $20 Off Marsello Pro forever - discount applied automatically in App

Grow sales with loyalty marketing automation for Shopify eCommerce & POS

Marsello combines data-powered automation & real human experts to run targeted retention marketing that gets results for fast-growing Shopify brands. From email marketing to loyalty & VIP programs, Marsello helps you target the right customer at the right time, with the right message.

Segmentation that delivers conversions

Broadcasting an irrelevant message to your valuable customer database doesn't work. Marsello crunches your customer data straight from your Shopify store to segment customers into lifecycle stages based on their buying behavior.

Automated marketing that keeps your brand relevant

Get customers shopping & maximize customer loyalty by automating targeted email flows & loyalty program features across the customer lifecycle. As your customers move from one segment to the next, their experience evolves to become more relevant & personalized. Automate:

  • Bring back new customers with an email
  • Win back at-risk customers with an email series
  • Build loyal relationships on customers’ birthdays with a Happy Birthday email flow
  • Recover abandoned carts with email series
    • Motivate top customers with a loyalty program, VIP offers & emails
    • & more, like referral programs, customer feedback collection

Send One-Off Email Campaigns (Beta)

Create & send one-off emails, like newsletters, promotions, new stock emails & more. Create campaigns with an easy-to-use builder. Personalize with product recommendations, loyalty program status & merge tags.

Customization that strengthens your brand

Whether it's an email arriving in customers' inboxes or your loyalty program on your Shopify store, you can customize designs & messaging to make your marketing your own.

Automation meets human expertise

Marsello's AI works out top performing automation flows & settings for your business, while our marketing & data experts check in with you to deliver suggestions for you to approve & optimize your campaigns for better results.

Integrations for smarter marketing

  • POS: As well as Shopify eCommerce & POS, Marsello integrates with other leading Point-of-Sale platforms, like Vend POS, so you can run smarter loyalty marketing across your entire business.
  • Mailchimp: Marsello is a Mailchimp alternative. But, if you have emails you want to send outside of Marsello, you can automatically sync your customers & their loyalty & segmentation data to your Mailchimp lists for free.

Integrates with

  • Vend,
  • mailchimp

Media gallery




  • Basic Loyalty Program

  • Referral Program

  • Customer Segmentation

  • Unlimited Customers

  • 1 POS or eCommerce site

  • Mailchimp Integration



+$10/additional block of 1000 customers +$50/additional site

  • 14-Day Free Trial

  • Up to 1000 customers

  • Free features +

  • Customization

  • Automated Email Flows

  • One-Off Email Campaigns

  • Advanced Loyalty Program

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 243 reviews

  • 5 of 5 stars
    93% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews

Kinfolk World

This professional product was the ultimate tool I used to help me connect with people who need my experiences, to give them strength and hope, in a world where all hope seems to be lost, and strength has been weaken in the quest for life's success! Thanks!


SUMMARY: Well designed UI, intuitive, affordable. An excellent option for merchants looking to fast track loyalty and email without worrying about complex trigger/workflow automation and HTML email template coding. Not suited for merchants requiring custom workflow automation as you are currently limited to 5 triggers. This is sufficient for most merchants.

I am willing to update this review provided the service provider addresses my in-app questions. Support started off excellent but is beginning to wane. Not offering live chat from 9:00 AM to 5:00 PM ET USA is, well, unwise IMHO. Overall, this is a good service for merchants seeking an affordable, easy-to-use loyalty and email marketing solution. The design editor is promising but lacks basic features such as image overlay, saved content blocks, abandoned cart layout customization, etc. Another issue is the inability to reorder email blocks within flows. The current setup is linear/sequential; it needs to be non-linear/non-sequential. What good is a duplicated block if you can't relocate it? This service has a lot of potential provided the developers to enhance the design editor to match or surpass competing solutions which specialize in email automation. I can easily show this company what they need to focus on the drive user adoption AND retention. Kudos for the slick UI. Much appreciated.

UPDATE #1: I almost forgot to comment on the loyalty program which has pros and cons. PROS: several layout options for your loyalty widget; intuitive interface. CONS: No way to change the shape of the loyalty widget button; can't upload custom graphic; no way to easily generate the embed code for a dedicated loyalty page; Instagram reward earned by simply clicking the button whilst logged in; product reviews only work with Shopify Reviews which suck; no way to hide button on mobile. All-in-all its an affordable entry-level loyalty option with much room for growth. I look forward to working with Marsello to enhance the service.

Developer reply

April 19, 2019

Thanks for your review and all your ideas on how we can improve the app! Our team love this kind of feedback, as we are always looking to make Marsello even better. We’d love to work with you to see how we can help you achieve what you’re after with Marsello. I’ll be in touch! 

Regarding the live chat, we have Customer Support across timezones and if you catch us when no-one’s online, we usually respond within a few hours. But we are looking to grow this team to cut this down even more.
Thanks again for your feedback,

Keuka Outlet

This app helped me get my loyalty program online and in store for 1/4 the cost of the other software I used and that was in store only. Their auto email flows are great and save me a ton of time and money. New features are always being added. Having both my loyalty program and email marketing in one app makes things a lot easier. They have a great customer service team that respond very quickly and always help address any problems that arise (which are rare). Definitely would recommend this to other businesses.

Developer reply

April 19, 2019

Thanks for the kind words. We're glad you are loving Marsello!