Loyalty Marketing Automation

Loyalty Marketing Automation

by Marsello

Sell more with a loyalty program and automated email marketing

4.9 of 5 stars(220 reviews)

Better marketing for results

Automate emails to keep your customers shopping. Send the right content at the right time, triggered by customer behavior & retail holidays.

Marsello does the hard work

Proven best-practice loyalty program & email settings remove the guesswork out of loyalty marketing. Everything is ready to go.

Showcase your brand

Use beautiful pre-built templates that are designed to get sales results. Want to make a few tweaks? To customize, simply drag & drop.

About Loyalty Marketing Automation

Sell more with loyalty marketing that keeps your customers shopping.

From loyalty and VIP programs to customer feedback collection and email automation, Marsello has Everything you need to build a loyal customer base and sell more with Shopify eCommerce and POS.

Boost customer loyalty

Keep regulars coming back and incentivize loyalty behavior:

  • Loyalty Program: Encourage customers to keep shopping with you and automatically reward loyalty points for spending, product reviews, sharing on social media and more.
  • VIP Program: Reward your most loyal customers even more with a tiered VIP program.
  • Birthday Email Flow: Delight your customers with a special birthday offer or cheerful message to get them shopping.
  • Best Customer Email Flow: Get the most out of your top customers. Automate emails to encourage them to keep shopping with you.
  • Collect Customer Feedback: Automatically ask for feedback on orders to measure customer satisfaction and continuously improve your customer experience, helping you sell more.

Sell more to existing customers

Increase sales by targeting customers when they’re most likely to spend:

  • Holiday Email Flows: Effortlessly run calendar-specific sales that encourage customers to shop.
  • First-Time Customer Email Flow: Make a great first impression and bring first-time shoppers back a second time.
  • Product Recommendations: Add product recommendations to your email flows. Automatically pull through products the customer is most likely to be interested in based on their order history.

Win back customers

Catch customers before they’re gone:

  • Abandoned Cart Email Flow: Recover abandoned orders with great looking automated emails. Automatically pull through product images from their cart and a button that takes them back to complete their order.
  • Win-Back Email Flow: Bring back customers who haven’t shopped in a while with an automated email flow designed to win them back.
  • Respond to Customer Feedback: Collect private customer feedback and turn unhappy customers around. Respond to feedback with a personal message or loyalty points.

Attract new customers from your loyal customers

Grow brand awareness and new sales:

  • Referral Program: Incentivize customers to refer their friends to shop at your store. Reward customers points when their friend makes their first order.

Have confidence your marketing is under control

With Marsello, intelligent loyalty marketing is easy. If you need a hand with anything, our friendly support team is always happy to help.

Marsello Success:

  • RKCB are seeing 20% more sales using automated email flows.
  • CreaLunch have doubled their customers' average spend per order

See the app in action

Explore how the app works in an example store.

View example store


Free to Install


  • Basic Loyalty Program

  • Referral Program

  • Customer Analytics

  • Unlimited Customers



+$10/mo per 1000 extra customers. +2% of Email Flow Revenue.

  • 14-Day Free Trial

  • Up to 1000 customers

  • All features included

  • Customization

  • Advanced Loyalty Program

  • Automated Email Flows

  • Unlimited sending

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 220 reviews

  • 5 of 5 stars
    94% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews


Very intuitive, very impactful, and great customer service on the few occasions you need it. Marsello ftw.

PerfectBee Store

I did a ton of research on loyalty apps on Shopify, including taking the plunge with two others over a period of months. Both turned out to be challenging* or overpriced once additional features (like VIP tiers) were factored in.

Marsello was a breath of fresh air. Well-priced, a logical and elegant administrative UX and a rich set of features. Everything worked well and I can't recall a single negative issue. Support was also quick and effective. Highly recommended.

*Be careful about how shipping costs are handled (some apps do things in a way that just frustrate customers) and also whether a solution requires switching to another checkout component (this can have serious implications for others apps, like discounts/coupon apps, where conflicts may exist).

Legion of Dragons - Goth and Dragon inspired music and items

I love this app, it's so user-friendly! It does a lot of the work for you! I highly recommend this app!