Marsello | Retention Marketing

Marsello | Retention Marketing

by Marsello

Grow sales with loyalty marketing automation | eCommerce & POS

4.9 of 5 stars(229 reviews)

Automate Loyalty Marketing

Use your Shopify data to segment customers and trigger automation flows for more targeted and relevant marketing for every lifecycle stage.

Approve or Customize

Use proven best-practice designs & settings, optimized by Marsello's AI and marketing experts, or customize to suit your brand.

Increase Retention & Sales

Keep customers coming back and buying more with smartly targeted retention marketing that gets results.

About Marsello | Retention Marketing

Grow sales with loyalty marketing automation for eCommerce and POS

Marsello combines data-powered automation and real human experts to run targeted retention marketing that gets results for fast-growing Shopify brands.

From loyalty and VIP programs to email automation, Marsello helps you target the right customer at the right time, with the right message – all on auto-pilot.

App features:

Segmentation that delivers conversions

Broadcasting an irrelevant message to your valuable customer database doesn't work. Marsello crunches your customer data straight from your Shopify store to segment customers into lifecycle stages based on their buying behavior.

Targeted marketing that keeps your brand relevant

Get customers shopping and maximize customer loyalty by automating targeted email flows and loyalty program features across the customer lifecycle. As your customers move from one segment to the next, their experience evolves to become more relevant and personalized. Automate targeted automation flows like:

  • Bring back new customers with an email

  • Encourage promising customers with a loyalty program

  • Reward top customers with a loyalty program and VIP offers and emails

  • Win back at-risk customers with an email flow

  • Recover abandoned carts with email flows

  • And more...

Customization that strengthens your brand

Brand consistency helps you build a memorable connection with your customers. Whether it's an email arriving in their inboxes or your loyalty program on your Shopify store, you can customize designs and messaging to make your marketing your own.

Automation meets human expertise

Marsello's AI works out top performing automation flows and settings for your business, while our marketing and data experts check in with you to deliver suggestions for you to approve and optimize your campaigns for better results.

Integrations for smarter marketing

As well as Shopify eCommerce and POS, Marsello integrates with other leading Point-of-Sale platforms, so you can run smarter loyalty marketing across your entire business.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Free to Install


  • Basic Loyalty Program

  • Referral Program

  • Customer Analytics

  • Unlimited Customers



+$10/month per additional block of 1000 customer

  • 14-Day Free Trial

  • Up to 1000 customers

  • All features included

  • Customization

  • Advanced Loyalty Program

  • Automated Email Flows

  • Unlimited sending

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 229 reviews

  • 5 of 5 stars
    94% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews

The Vape Den

I initially got the app to help create loyalty among my customers. It not only did that, but gave me valuable insight into my customer base with frequent new features and awesome support staff. It increased my abandoned cart recovery rate from +- 6% (average over 6 months) to 30% once I turned on the email flow, it helped return lost customers as well with the email flows with clever marketing strategies. To top it all off the pricing structure is more than reasonable for the return on investment.

I can highly recommend this app, it's a must have, it has already paid for itself in the last 7 months.

Leggings By Paula

I've been using this app for a while with my store and my customers LOVE the loyalty program. I wouldn't even look for another app because this one meets my needs to the "t". :)

Bold Oracle Studios

This app is the best one in my arsenal. They've helped me delight and surprise my customers consistently, and have really helped me increase sales and loyalty.