Marsello: Loyalty, Email & SMS

We have been using the app for a month now & enjoy having everything under one app for marketing (email, sms, loyalty). Their team is helpful, and I highly recommend using them for the launch campaign when you start - it helps take some things off your plate & know that it's getting setup correctly. It would be nice if there was an APP feature for Marsello that can be accessed & able to do posts & scheduling from an app. We've tried doing it from our phones thru the Shopify app but the Marsello site isn't friendly on our phones to really see content. Also would be nice if we had a primary image library vs one for SMS and one for Email - we tend to want to use the same or similar images in marketing & have to upload the image twice under each one.

In some ways, Marsello is great, but I am regularly surprised by the absence of features that I would consider to be standard, especially given the hefty price tag that Marsello comes with.

- There is no way to offer bonus loyalty points for the purchase of a specified product. Read that again.
- The email campaign editor can't pull live data from Shopify. If you want to feature products in an email, you'll be spending a lot of time copy-pasting data from your Shopify store into Marsello. If you're coming from the native Shopify email tool, it'll feel like a significant downgrade.
- Due to limitations in how Shopify performs discounts, something as simple as a reward that offers 100% off of a specified product is not possible. Instead, Marsello performs an order discount with a hard-coded value, which results in unexpected tax calculations and the need to revise discounts in Marsello whenever product prices change in Shopify. While this is largely a Shopify problem, Marsello has not kept up with the latest changes on Shopify's end, such as the option to combine discounts.

Positives worth acknowledging:
- Support is quick to respond to my requests (I am in GMT-3).
- The default customer segments are useable and easy to understand.
- Custom segmenting is intuitive.
- Multi-site reporting is well-done.

I have started using Marsello and I would like to say that Rocelle Treymane's willingness to help - even though our questions may not always have answers - is truly remarkable. She has always addressed our queries and is extremely knowledgeable. I am so glad we chose Marsello. Besides being a winning product, Marsello backs it up with customer service support and this is so important especially for our line of business.