Matcha: Content Marketing

Matcha: Content Marketing

by Matcha

Optimize, analyze, and populate your blog.

4.3 of 5 stars(8 reviews)

Optimize your blog

Embed product listings and gate content to turn readers into buyers and subscribers.

Licensed content library

Instantly publish from 12,000+ customizable licensed articles from top publishers

Analyze your content funnel

Discover what content delivers the most traffic, engagement, subscribers, and sales. Make data-driven decisions at all stages of the funnel.

About Matcha: Content Marketing

Optimize, analyze, and populate your Shopify blog with Matcha.

Grow email subscribers, segment your lists, make data-driven content strategy decisions, and turn readers into buyers.

With Matcha, blogging is more than customer engagement and organic traffic growth. It’s the bridge between brand marketing and performance marketing. Source and optimize content to nurture readers into email subscribers and into buyers.

With the Matcha Platform, eCommerce merchants can:

  • Optimize blog articles for lead conversion and revenue generation
  • Analyze content and make data-driven decisions at all stages of the marketing funnel
  • Target readers more effectively with interest-optimized segmented email lists
  • Populate blog with professionally-written licensed content from top-publishers. (Library subscription starts at $49/month.)

Integrates with

  • Wordpress,
  • Facebook,
  • MailChimp,
  • Klaviyo

Media gallery



See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.


4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    63% of ratings are 5 stars
  • 4 of 5 stars
    25% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    13% of ratings are 1 stars

Most recent reviews

Zen + Ether

I cannot give Matcha enough stars. If you have a store, you need a blog; and if you have a blog you need to get Matcha. Matcha provides very valuable analytics on your blog content so you know which pieces of content are bringing you the most value. I signed up with Matcha because I was looking for ways to lock pieces of content and I found out, to my pleasant surprise, that they have a huge library of content that you can use to supplement your own written content. Also, the support they provide is stellar and the tons of free training they provide on advertising your content is priceless. I tested out their content to see how well it would convert and within 2 days of publishing an article from their library and advertising it on Facebook, I received over 100 reads on the article and more than 8 shares on Facebook for as low as 0.09c per click. It may not sound like a lot to many but I couldn't even achieve that much traffic (at that price) with advertising a product post on FB for a month. Content is key in eCommerce because you really need to engage with customers. Writing a blog is a start but Shopify does not have any method to help you track your hard efforts. I love the Insights that Matcha provides on each piece of content and you can also add products to your posts through Matcha and they can track the performance of that too. I could go on forever about what I love about Matcha but bottom line is I highly recommend this app. It's worth every penny!

Corner Nook

I already uninstalled the Matcha app but there is still code in my site! I found the liquid file for Matcha and removed it but now it's causing errors.

Developer reply

June 29, 2020

Thank you for taking the time to leave a review.

Our team reached out via email to assist with the removal of our snippet from your site, but haven't heard back just yet.

Please feel reach out directly to for assistance within hours.



Had some issues with my code that customer service was quick to respond to with detailed instructions. First class team.