Sell more with trust

92% of consumers have concerns when shopping at unfamiliar websites. Address the concerns that cost you sales and increase conversions at every stage of the buyer’s journey with TrustedSite Certification.

How it works

TrustedSite offers a suite of certifications that help to alleviate the most common concerns that people have when they shop online. Earn these certifications to display TrustedSite trustmarks throughout your site and show visitors that they can trust your business.

Once you’ve installed the TrustedSite app, we’ll check your site for security issues and verify key contact information so we know your site is secure and your business is legitimate. Once you’ve passed our security scan and verified your contact information, you’ll earn your first two certifications: Certified Secure and Verified Business.

With the TrustedSite free plan, you can then begin displaying the TrustedSite floating trustmark for up to 500 visits per month at no charge.

When your visitors click on the trustmark, we'll show them an on-site modal (available in 19 different languages). The modal displays a list of the certifications that you’ve earned and explains how you earned them—helping your visitors to continue shopping with confidence.

Upgrade to increase your visit limit and get access to all of our certifications and trustmarks to increase sales:

• Issue-Free Orders: Show your business consistently delivers outstanding service with customer testimonials.
• Shopper Identity Protection: Protect customers for 90 days after their purchases with $100,000 identity theft protection.
• Trusted Reviews: Display the great reviews you’ve collected with ResellerRatings.
• Data Protection: Show visitors that your login and checkout pages are secure.
• Spam-Free: Collect more emails by showing you don’t spam.
• McAfee SECURE: Earn & display the globally-recognized McAfee SECURE trustmark.

Note: Shopify does not allow users to make code changes to the checkout. This means that TrustedSite trustmarks can be added to all pages of your site, except for the checkout, unless you are a Shopify Plus merchant. Additionally, you must fulfill the requirements of each certification and trustmark in order to display them.

More sales. Guaranteed.

When A/B testing TrustedSite, top ecommerce sites have seen a significant increase in sales.

• carcovers.com: +3.2% increase over Norton Shopping Guarantee
• lensabl.com: +2.46% increase
• holabirdsports.com: +16% increase
• mountainhouse.com: +26.9% increase

We offer a 30-day money back guarantee with all of our paid plans. If you don't see an increase in conversions, we'll give you an app credit.