Great CRM tool for stores looking to scale their business. Creating cohorts for scaling has never been easier! Support is top-notch as well.

Metrilo is not only a powerful CRM but it is also an extremely precise Dashboards to obtain analytics on metrics such as Retention, Returning Customers and so on! think Klaviyo/Mailchimp together with Google Anaytics!
We used Mailchimp before which works fine but not that straightforward to optimise fully for a non expert (for example to prepare emails for specific niche, or for those who didn’t purchase for X months … etc). And we used Shopify for metrics to know how often customers come back to our store. Shopify gives basic informations which are not very precise & not at all actionnable.
Metrilo is the perfect tool to target a specific bunch of customers and directly email them with a bespoke offer! That is unthinkable in terms of precision & ability to execute fast & obtain great results instantly! If you want to target a pool of 200 customers who did not purchase for the past 3 months with a special code, you can do it within Metrilo in about 5 minutes with a unique discount code & track results afterwards!
Have a go, add the widget to your site & test their dashboard, you will be positively surprised!

A very insightful tool that is surprisingly effective.

I've used Klaviyo for the past year and to be honest, I'm getting better insights with Metrilo at a quarter of the price point.

On a product level: I can easily see our top performing products, what products are typically bought together, and even segment which customers bought which products.

The customer level analysis is where Metrilo really shines though: I can see who visited what page, who added what to cart, etc. You can save segments of customers, tag them, send them automated emails based on behavioural triggers, etc.

Of course, all of this is integrated with your ability to create email automations or create one-off customer emails.

The link between the (1) Product insights (2) Customer insights and (3) Emailing = Metrilo is a really good tool for store owners.