Metrilo is not only a powerful CRM but it is also an extremely precise Dashboards to obtain analytics on metrics such as Retention, Returning Customers and so on! think Klaviyo/Mailchimp together with Google Anaytics!
We used Mailchimp before which works fine but not that straightforward to optimise fully for a non expert (for example to prepare emails for specific niche, or for those who didn’t purchase for X months … etc). And we used Shopify for metrics to know how often customers come back to our store. Shopify gives basic informations which are not very precise & not at all actionnable.
Metrilo is the perfect tool to target a specific bunch of customers and directly email them with a bespoke offer! That is unthinkable in terms of precision & ability to execute fast & obtain great results instantly! If you want to target a pool of 200 customers who did not purchase for the past 3 months with a special code, you can do it within Metrilo in about 5 minutes with a unique discount code & track results afterwards!
Have a go, add the widget to your site & test their dashboard, you will be positively surprised!

A very insightful tool that is surprisingly effective.

I've used Klaviyo for the past year and to be honest, I'm getting better insights with Metrilo at a quarter of the price point.

On a product level: I can easily see our top performing products, what products are typically bought together, and even segment which customers bought which products.

The customer level analysis is where Metrilo really shines though: I can see who visited what page, who added what to cart, etc. You can save segments of customers, tag them, send them automated emails based on behavioural triggers, etc.

Of course, all of this is integrated with your ability to create email automations or create one-off customer emails.

The link between the (1) Product insights (2) Customer insights and (3) Emailing = Metrilo is a really good tool for store owners.

Recommended for beginners and advanced users who are looking for efficient CRM management and email automation solution. Metrilo platform was easy to integrate with our Shopify store, which gave us an instant access to our customers database, e-commerce analytics, customer purchasing behaviours and email marketing capabilities within single interface. In addition, it's quite easy to navigate, sort and analyse tracked visitors data to create more personalised and better targeted e-marketing campaigns. Lastly, it has all features needed for building your email templates from scratch (or simply uploading your own HTML) and for tracking email performance key metrics. Most importantly, you also get a decent and effective support via web-chat (either you use paid or trial services). We were so impressed with Metrilo platform functionality and results, that we've decided to switch our current provider and will continue working with Metrilo dedicated team, helping us to grow and deliver better experience for our clients.