Microsoft Channel

Getting products approved is a nightmare. The app does not correctly map all of the Shopify data. No support for SEO Title/Desc. To be fair, at the time of writing this review, the app is brand new, so there's like still a lot of work to be done.

This sales channel is terrible. It consistently has problems. Right now, my account is suspended because I violated an egregious policy. This came as a total surprise because I haven't run any ad campaigns on this channel since last year. Moreover, the ad credits they provide always come with hidden stipulations that only the backoffice can see. Here's a tip: If you're trying to get ad credits, ...

Have not used it enough to recommend

After I use this app. Microsoft has locked my account. Another account with the same email as this account is also locked. Looks like they don't accept dropshipping business. They only gave general reasons, and never reopened my account. Please consider when using this app!

I could not, for the life of me, get it to work. I tried re-installing multiple times. I gave up after multiple attempts.

Pretty bad, unfunctional app, with slow and unhelpful support. Will change this review if this situation evolves, but I would steer away from this app if you want an easy setup. Very sub-par compared to the google app. Getting many error codes when setting up campaigns, rendering the app absolutely useless.
_________________________ UPDATE - I was able to fix using the comment left on my review. ...

The app is out-of-date and shopify says it's not supported.

I am sure lots of people have this problem now.

Waiting up to 7 days as per microsoft.

When creating my first campaign, I have to connect my Microsoft advertising account. After doing that, I get an error "Merchant Center account does not exist" even though I have one and was already logged into it.

Update1: The update was failing due to 'duplicate name' issue. When I changed the name inside the Shopify app process, I was able to Save Changes. But now I have two stores... the ...

The product could be great.
Pros -
They add the conversion code for Bing Ads, so that you don't have to.
They create the Product Feed and keep it up to date with Bing Ads - This is important.

Con - For some reason, they need to add code to your home page that adds a few seconds to the load time. This is unacceptable. This is the reason that I have uninstalled it. It practically doubles my load ...

No way to finish set up (as others, it seems, are experiencing too). Have heard from MS support - was given instructions to reinstall app - which actually either is named incorrectly (Microsoft Shopping) or doesn't exist. I will be speaking with MS support tomorrow morning to hopefully figure this out and fix.