Microsoft Channel

WARNING! Do not think that the ridiculous amount of money that Microsoft will charge you to run ads, will be used to advertise your store! Even if you type in your full websites URL address, your store probably wont show up, and now they have added a nice little pop when people are about to purchase a product on your store, showing cheaper priced deals at competitors stores...get this.. your suppliers sites, such as; DH GATE, Aliexpress etc. DISGUSTING AND DIRTY!! I am immediately uninstalling anything Microsoft, and warning all the small business owners I know of this shady business. I am in shock how deceiving Microsoft has become.

As many other businesses Microsoft suspended our AD account 10 minutes after we created it. They gave no reason and when we contacted support they said the decision is final and they cannot give a reason. It is funny because we have verified accounts on almost all other platforms, Google, FB, Tiktok, Twitter, Linkedin, Pinterest and run ads and sell on these platforms It seems like they have a very biased AI that just suspends account and they have no recourse. Even emails sent to support come up with an auto response that Account is suspended but they cannot tell the reason.

The app does not automatically pull in the Brand or GTIN for each product from the information contained in Shopify. Microsoft Merchant Center then rejects the feed as the products do not contain Brand or GTIN. This essentially makes the app worthless as I have over 1000+ products and cannot manually add a brand and GTIN to each product one at a time.

- The autofeed worked only for 1 time (initial feed)
- No support
its a time-waster, use 3rd party app to feed

Terrible communication. Vague instructions. Horrible experience with little guidance or feedback. Process is convoluted and overly complex compared to other platforms such as Google Adwords.

*UPDATE* 4/26 Continued refusal to escalate from "John"

*UPDATE* 4/14 Additional canned responses but no resolution or indication that the issue has been escalated.

*UPDATE* 4/11 Additional rude response from "John" No response from msftadsappsupport@microsoft.com Ya think they just post canned responses here?

*UPDATE* 4/10 Canned response from "John" saying they performed a review and the account would remain suspended. No. They performed NO review. No contact with us was made to verify any information.

*UPDATE* 4/8 Still no response from Microsoft. Notice that many of the positive reviews below are from people that review immediately after install but before the approval process.

Clunky signup process that creates an irrelevant ad campaign before you can start.

Then a useless review process that denies your account with no reason given and no support to solve the problem.

Don't waste your time and money. Google isn't much better but at least you can get a campaign running in a couple hours.

This is the worst experience I've had with an app on Shopify, after two weeks of back and forth I still couldn't get my account setup and then I was told I couldn't advertise with on MS Ads (no reason given), the customer service was horrible. Do yourself a favor and don't waste time with this one, Use Google Ads.

Terrible and useless. Suspended my account just as I was setting up payment, then closed it permanently without given reason to even rectify the issue. Just stick with google ads.

DO NOT USE! MY ACCOUNT WAS BLOCKED AFTER INSTALLING THIS APP! Saw some traction come in from Bing so figured I would check out the Channel. Set up my Microsoft ad account and then connected them. 5 days later checked out how the $50 per day budget was progressing, but upon logging in the account is "closed" and they cant tell me why. Kind of crazy but there are many other apps that I can spend my ad revenue with. - Mid-sized store we ship about 250+ orders per day. On advanced about to upgrade to Plus

no way to complete the setup via shopify. cannot set target country or default language. at present it is useless