Microsoft Channel

The app isn't working the way it should and you end up just flushing your money. I own several stores and all have same issue. Support is terrible! They use every chance to send you off. I'm a month into having contacted them and they still have their heads in the clouds. The ISSUE: it won't pass Product Type into Microsoft Ads account and it's impossible to categorize products there without it. Can be done manually if you have 10 products, but when you have multiple stores and thousands of products... For a paid product, one that is used by thousands of stores this is beyond unprofessional and unethical.

Do not attempt to use this app if:
• your store name uses an ampersand (&) because Microsoft Advertising won’t allow you to use it.
• you sell products that require you to use an estimated sign (℮) in the product variants because MA doesn't understand what it is. I had a horrible user experience attempting to set up my MA account, so I followed their links to submit feedback. My email was returned to me because their IT would only allow individuals within Microsoft to use the email alias publicly displayed. I tried using another link to give feedback and that returned a 404 page. I am still trying to delete my account but their help pages are out of date. I am going to require the use of a support specialist because the site won’t give me a clear way to delete my account. I wasted a lot of time trying to get this tool to work for my business. I would not recommend this app.

You cannot remove your payment information once it's entered without contacting Microsoft and you cannot delete an account at all. They do not allow deletion just inactivity.

*UPDATE* 4/26 Continued refusal to escalate from "John"

*UPDATE* 4/14 Additional canned responses but no resolution or indication that the issue has been escalated.

*UPDATE* 4/11 Additional rude response from "John" No response from msftadsappsupport@microsoft.com Ya think they just post canned responses here?

*UPDATE* 4/10 Canned response from "John" saying they performed a review and the account would remain suspended. No. They performed NO review. No contact with us was made to verify any information.

*UPDATE* 4/8 Still no response from Microsoft. Notice that many of the positive reviews below are from people that review immediately after install but before the approval process.

Clunky signup process that creates an irrelevant ad campaign before you can start.

Then a useless review process that denies your account with no reason given and no support to solve the problem.

Don't waste your time and money. Google isn't much better but at least you can get a campaign running in a couple hours.

Terrible and useless. Suspended my account just as I was setting up payment, then closed it permanently without given reason to even rectify the issue. Just stick with google ads.

Absolutely retarded. I suspect microsoft to be using peoples' information to commit frauds. Based on everything they've told me, I am almost certain of this.

DO NOT USE THIS APP OR ANY APP FROM MICROSOFT, THEY HAVE BEEN COMPROMISED!

Doesn't work. Emailed support 2 times with no reply. The system just says failed to create an ad every time. Microsoft I guess even has bugs in their Shopify app.

I would do less than 1 star if possible! My store got banned and flagged for high risk and no one will explain to me what is high risk about my store because according to the "support" team they say it's confidential... it's my store and my account, I verified my information just to be told that they can't tell me whats wrong or how to fix the issue! Complete useless and its sad that they can't even provide real information or at least give a phone number to talk to a REAL person and get an explainnation on the real problem for why they banned your store 1 hour after creating an account!
This was a complete waste of my time and energy that I could have been using for a company that actually help and care for their customers.

WARNING! Do not think that the ridiculous amount of money that Microsoft will charge you to run ads, will be used to advertise your store! Even if you type in your full websites URL address, your store probably wont show up, and now they have added a nice little pop when people are about to purchase a product on your store, showing cheaper priced deals at competitors stores...get this.. your suppliers sites, such as; DH GATE, Aliexpress etc. DISGUSTING AND DIRTY!! I am immediately uninstalling anything Microsoft, and warning all the small business owners I know of this shady business. I am in shock how deceiving Microsoft has become.

The app does not automatically pull in the Brand or GTIN for each product from the information contained in Shopify. Microsoft Merchant Center then rejects the feed as the products do not contain Brand or GTIN. This essentially makes the app worthless as I have over 1000+ products and cannot manually add a brand and GTIN to each product one at a time.