Microsoft Channel

Easily reach new customers by using the improved Microsoft Channel app. Shopify merchants can now easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing you to quickly connect with our shopping offerings to showcase your products using free and paid listings. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

New to Microsoft Advertising?

Businesses new to advertising with Microsoft will get a $100 ad credit after spending $25 within the first 90 days. Credits earned can take up to 5 days to be applied to your Microsoft Advertising account.

How can Microsoft Advertising help you find more customers online?

• The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher.
• With the Microsoft Audience Network you can connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

How does the Microsoft Channel app work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns in the United States & Canada. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Easy and streamlined, all in one place.

What are Shopping Campaigns?

Shopping Campaigns allow you to create product ads (paid listings) which are visually engaging ads with custom images from your own product catalogs, plus pricing and merchant details. You can further stand out from the crowd and attract shoppers attention by sharing product ratings and promotions for the products you’re selling.

What does a Shopping Campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.