Related categories

Microsoft Channel

Grow sales with Product Ads on the Microsoft Search Network.

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Reach New Shoppers

Expand your reach. The Microsoft Search Network reaches 116 million unique searchers in the US each month.

Easy, Intuitive Set up

Connect your Shopify account with an existing or new Microsoft Advertising account, to streamline the set-up and optimization of campaigns.

Measure Your Success

Easily measure the success of your campaigns with performance reports and make updates on the fly all within the Shopify platform.

App details

Microsoft Channel

Microsoft Channel

Easily reach new customers by using the improved Microsoft Channel app. Shopify merchants can now easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing you to quickly connect with our shopping offerings to showcase your products using free and paid listings. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

New to Microsoft Advertising?

Businesses new to advertising with Microsoft will get a $100 ad credit after spending $25 within the first 90 days. Credits earned can take up to 5 days to be applied to your Microsoft Advertising account.

How can Microsoft Advertising help you find more customers online?

  • The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher.
  • With the Microsoft Audience Network you can connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

How does the Microsoft Channel app work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns in the United States & Canada. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Easy and streamlined, all in one place.

What are Shopping Campaigns?

Shopping Campaigns allow you to create product ads (paid listings) which are visually engaging ads with custom images from your own product catalogs, plus pricing and merchant details. You can further stand out from the crowd and attract shoppers attention by sharing product ratings and promotions for the products you’re selling.

What does a Shopping Campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.

Launch date

Microsoft Channel

Microsoft Channel

Easily reach new customers by using the improved Microsoft Channel app. Shopify merchants can now easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing you to quickly connect with our shopping offerings to showcase your products using free and paid listings. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

New to Microsoft Advertising?

Businesses new to advertising with Microsoft will get a $100 ad credit after spending $25 within the first 90 days. Credits earned can take up to 5 days to be applied to your Microsoft Advertising account.

How can Microsoft Advertising help you find more customers online?

  • The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher.
  • With the Microsoft Audience Network you can connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

How does the Microsoft Channel app work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns in the United States & Canada. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Easy and streamlined, all in one place.

What are Shopping Campaigns?

Shopping Campaigns allow you to create product ads (paid listings) which are visually engaging ads with custom images from your own product catalogs, plus pricing and merchant details. You can further stand out from the crowd and attract shoppers attention by sharing product ratings and promotions for the products you’re selling.

What does a Shopping Campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.

Launch date

Pricing

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

Reviews

4.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 55% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 21% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Cap City Kreations

    Location United States

    Awesome would definitely recommend this to others it’s help my business thrive over these last few years

  • Regeneration Zone

    Location United States
    Time spent using app Almost 2 years

    Very friendly app and easy to use. I recommend this marketing tool 100%. I'm a First-time user with no experience at all, but this app makes me feel like a Pro.

    Developer reply
    September 28, 2022

    Thank for your review! We're glad you're enjoying the app and are finding it useful. If you have additional questions or feedback, please don't hesitate to reach out to us directly at msftadsappsupport@microsoft.com

  • WYN Collectibles

    Location Canada
    Time spent using app 5 days

    Excellent support system, very helpful with any questions or concerns. I have not been using this app very long but so far the app is working very well.

    Developer reply
    September 28, 2022

    Thank you for your review! We are pleased to hear that you are enjoying the app and finding it helpful for your business.

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