Microsoft Advertising

Microsoft Advertising

by Microsoft

Grow sales with Product Ads on the Microsoft Search Network.

3.2 of 5 stars(40 reviews)

Reach New Shoppers

Expand your reach. The Microsoft Search Network reaches 116 million unique searchers in the US each month.

Easy, Intuitive Set up

Connect your Shopify account with an existing or new Microsoft Advertising account, to streamline the set-up and optimization of campaigns.

Measure Your Success

Easily measure the success of your campaigns with performance reports and make updates on the fly all within the Shopify platform.

About Microsoft Advertising

Reach more shoppers with Microsoft Advertising.

Microsoft has developed Microsoft Advertising for Shopify to make it easy for Shopify merchants to reach new audiences by integrating their online store with shopping campaigns that appear across the entire Microsoft Search Network.

What is the Microsoft Search Network?

The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher. With Microsoft Advertising, when you create a campaign you are automatically opted-in to our owned-and-operated sites, and to those of some of our key partners, such as Yahoo and AOL. High quality, brand-safe sites.

How does the Microsoft Advertising on Shopify App work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Once your Microsoft Advertising account is set up, use the Microsoft Advertising for Shopify app to manage your account set-up, campaigns and track your success. Easy and streamlined, all in one place.

What does a shopping campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.

Shopping Campaigns Overview:

Visually engaging ad format You can stand out from the crowd and attract attention by sharing images, product ratings, and promotions of the products you’re selling.

More real estate Shopping Campaigns enable you to highlight more than one product on the same search results page and can appear next to your text ads.

Easy setup It’s easy to import your products from Shopify into your Microsoft Advertising account.

Integrates with Microsoft Merchant Center

Media gallery



Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

3.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    43% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    13% of ratings are 2 stars
  • 1 of 5 stars
    38% of ratings are 1 stars

Most recent reviews

Healthy Hair Land

WARNING! Do not think that the ridiculous amount of money that Microsoft will charge you to run ads, will be used to advertise your store! Even if you type in your full websites URL address, your store probably wont show up, and now they have added a nice little pop when people are about to purchase a product on your store, showing cheaper priced deals at competitors stores...get this.. your suppliers sites, such as; DH GATE, Aliexpress etc. DISGUSTING AND DIRTY!! I am immediately uninstalling anything Microsoft, and warning all the small business owners I know of this shady business. I am in shock how deceiving Microsoft has become.

Tip-Top Shaper

You cannot remove your payment information once it's entered without contacting Microsoft and you cannot delete an account at all. They do not allow deletion just inactivity.

Developer reply

November 18, 2020

Thank for your feedback! We're sorry to hear that you're having a hard time with the payment component. We will have someone from our team reach out to you for additional support. In the meantime, please don't hesitate to reach out to us directly if you should have any additional questions at


Be aware, this app will change your campaign bid automatically. It can set your bid to over $60 for a $10 item. And there is no option you can stop it or set the bid.

Developer reply

November 18, 2020

Thank for your feedback! We're sorry to hear that you're having troubles with your campaigns. We've had someone from our team try to reach out to you directly a few time to resolve, but have been unable to contact you. Please reach out to us directly at so that we can help resolve your open issue. Thank your for your patience while we work through this issue with you.