Microsoft Channel

Microsoft Channel

Pricing
Free to install. Additional charges may apply.
Highlights
Popular with businesses in United States
Rating
4.1 (319)
Developer
Microsoft

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting
Highlights
Popular with businesses in United States

Languages

English

Works with

Pricing

Free

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

All charges are billed in USD.

Reviews (319)

Overall rating
4.1
Counts per rating level
  • 59% of ratings are 5 stars
  • 11% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 23% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate the app for its easy setup and seamless Shopify integration, highlighting its user-friendly interface and efficient product syncing. The customer support, especially via live support during setup, is highly regarded for its professionalism and helpfulness. Merchants also note the app's effectiveness in quickly facilitating sales and its convenience for small businesses, making it easier to use compared to platforms like Google.

April 27, 2025

I love the Microsoft Channel, they are the best! I give them 10 stars if I could! Keep up the awesome work! Amen to actual humans taking care of products being published.
Unlike other Channels that take you out for something you have no idea that you could have done. At least these guys have a clear head and take the time for others. I pray you guys never leave! Thank you for being all you are!!

Panthera Couture
United States
Almost 2 years using the app
Microsoft replied April 30, 2025

Thank you for your review and for your positive feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions.

April 6, 2025

Straightforward and simple enough to set up, now we`ll see if it actually generates any additional sales, back in 2021-2022 it was a complete flop didn't generate 1 penny in sales but yea.

BULK SERUMS
United States
About 1 year using the app
Microsoft replied April 7, 2025

Thank you for your review and for your positive feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions.

Edited April 10, 2025

I was hoping to run ads on Microsoft. In fact, I was excited to reach millions of potential customers.
It's been almost two weeks. I've spoken with numerous Microsoft support staff and my account is still locks and the account is still being verified.
I've submitted all the required documents, multiple times. I've asked for the documents to be reviewed by support to ensure that they are in good order.
Microsoft support, while very professional and polite, can only recite policy back to me. It's interesting. I can copy the policy into a txt doc. upload it into the Microsoft web browser and have it read the policy for me.
I'm confused as to what Microsoft support's job is.
Rather than create a framework that supports my business, Microsoft has created an obstacle course.

Don't count on it.
When setting up an ad account with Microsoft plan for a 3 to 5 day account verification process.
In addition, you might get your account banned on the day you set up your account, for apparently no reason. In order to get unblocked, you must wait an additional 7 to 10 days.
It appears that most people have a smoother onboarding. Just be aware that things can go sideways.
when setting up an account you get a marketing strategist that helps you out. In my case I need an account manager to unblock me.

The Indie Wall
United States
7 days using the app
Microsoft replied April 7, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

Support

App support provided by Microsoft.

Developer

Microsoft

One Microsoft Way, Redmond, WA, 98052, US

Launched

September 30, 2019

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