Microsoft Clarity: AI Insights

Microsoft Clarity: AI Insights

Pricing
Free
Popular with stores like yours
Based in United States
Rating
4.6 (1,293)

Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence.

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence. more
  • AI-Driven Insights: Detect behavior patterns and take action to improve revenue
  • Replays & Heatmaps: Watch recordings of how visitors interact with your store
  • Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
  • Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data
  • Brand Agents: Guide shoppers to conversion with conversational insights
Popular with stores like yours
Based in United States

Languages

German, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), and Russian

Works with

  • Checkout
  • Shopify Admin
  • Google Ads
  • Google Analytics
  • HubSpot
  • Microsoft Ads
  • Optimizely
  • Zapier

Pricing

Free Forever

Free

All charges are billed in USD. See all pricing options

Reviews (1,293)

Overall rating
4.6
Counts per rating level
  • 81% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its insights into customer behavior, traffic patterns, and ad targeting. Features like session insights, heatmaps, and video recordings provide a first-person view of visitor interactions. It's praised for its user-friendly interface and ease of installation. As a free tool, it delivers significant insights, making it a must-have for entrepreneurs. Described as amazing and excellent, it's considered one of the best available.

March 2, 2026

I have been trying to export data and it simply will not export locally to my desktop. I have tried multiple different ways of troubleshooting (clear cache, use incognito window, enable downloads in browser, etc.) and cannot get it to work. I have contacted support and nobody has gotten back to me. I love it in theory, but if I can't use it, it's useless :/

Pakks
Australia
4 months using the app
Microsoft Clarity replied April 19, 2026

Hi Pakks!

This should be resolved now.

February 19, 2026

We have an automatic popup message encouraging visitors to sign up for our email newsletter (which is a very commonly used feature of most websites). This simple popup makes the data basically unusable, both heatmaps and recordings. It is very frustrating. Also the site content is all garbled and unreadable in the recorded sessons.

MARVIS
Japan
6 months using the app
May 3, 2026

I think this is one of the single most helpful and insightful tools and a must have for entrepreneurs trying to start or maintain a web shop. It will give you ''clarity'' and piece of mind on questions that are really important. For me it helped me a lot because I got around 94% bounces in the beginning. I could not figure out where that came from. Now I know, I got a lot of curiosity traffic. Not the type of traffic I want in my store.

I could therefore concluded that my ad targeting had to be improved!

PureToddle
Netherlands
11 days using the app

Support

App support provided by Microsoft Clarity.

Developer

Microsoft Clarity

1 Microsoft Way, Redmond, WA, 98052, US

Launched

July 17, 2025

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Device and activity data

  • Device and activity data

    Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data:

Store owner, blog contributors

  • Store owner

    Name, email address, phone number, physical address

  • Blog contributors

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, discounts, store analytics, Online Store, Shopify admin

  • View customers

    Browsing behavior, customer data, customer tags

  • View products

    Inventory, products, product listings, collections

  • View orders

    Order fulfillments, all order history for the last 60 days, returns

  • View discounts

    Discount codes and promotions

  • Edit store analytics

    Web pixels

  • Edit Online Store

    Online Store pages, theme, checkout page

  • View Shopify admin

    Legal policies

  • View other data

    Price rules, product tags

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