AI and Machine Learning might seem like complicated topics, especially for e-commerce managers, but the team at MorphL made the on-boarding process smooth for us and having their predictions integrated on our website was pretty straight forward. So far we've used two of their machine learning models (shopping stage prediction and cart abandonment) and got positive results: X3 conversion rate for users identified as being promising.
I am excited to really build out our experience with their other machine learning models: churning users and personalized recommendations are top of mind.
Deciding to partner with MorphL was one of the best things we did this year. They continue to be responsive in making sure we have the AI capabilities we need.