MorphL: AI for E‑commerce

MorphL is the AI platform that helps e-commerce companies make intelligent decisions, personalize experiences, accelerate growth, and optimize workflows.

E-commerce AI at your fingertips

Maximize the value you provide to customers and the ROI you get from them by infusing AI into your e-commerce flow and personalizing their buying experiences:

1. Hyper-personalized experiences - Customers are more likely to buy from brands that provide a personalized experience.

2. Automated e-commerce flows - More customer interactions will happen without human intervention.

3. Data-informed decisions - Make data-informed decisions and design strategies to drive repeat purchases.

4. We're here to help! - We support you with AI expertise so you can make the most of MorphL.

A suite of machine learning models dedicated to your Shopify store:

• Shopping Stage Prediction - use it to identify & target promising users
• Cart Abandonment - catch potential buyers before they abandon
• Churning Users - become pro-active in transforming your user into loyal customers.
• Customer LTV - supercharge your upselling efforts with the "buying power" signal
• Product Recommendations - the right product in front of the right buyer at the right time
• User Search Intent - tag users depending on their stage in the buying journey: informational, consideration, navigational, transactional

Explore how MorphL works in real-life scenarios: target the right customers at the right time, improve ROI for ad campaigns, and boost customer engagement:

Increase the lifetime value for loyal shoppers

• recommend products that match their needs
• incentivize additional purchases through highly targeted upsells
• provide social proof that matters for shoppers like themselves

Improve ROI for remarketing campaigns

• target users most likely to convert vs. "spray & pray" targeting
• personalize remarketing offers to match individual users
• reduce intrusiveness by using the right remarketing tactics

In e-commerce, AI plays a key role in reshaping the shopping experience. MorphL enables you to capture and apply scarce knowledge to anticipate customer needs.

1. Process a large volume of signals. The users’ activity (ex. browsed products, number of sessions, time on page, searches, etc.) and history are the most relevant indicators for their probability to convert.
2. AI/ML that goes beyond extracting insights. We go beyond splitting users into segments and focus on specific targeting methods using AI/ML, surfacing a combination of characteristics that aren't accessible for human agents.
3. Automatically tailor the shopping experience. Apply this key competitive advantage to optimize your marketing process, reduce guesswork, and to make better decisions.