The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Based on what I have read its great for FB marketing. But its not clear until after I installed it that its only using Retargeting Techniques and nothing else.
Now deinstalled it.
Nice App....but very very expensive......i would have continued using this app if the pricing was lower or even a fixed monthly price.....but otherwise I found it very expensive