Novel: Wallet Pass for Brands

Launching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this program as our brand expands and having the ability to create an omnichannel experience is wonderful.

At Taika, our whole brand philosophy is ‘Made for friends by friends.’ We started off by selling a creativity fueling beverage that we'd created for our friends and community and eventually realized that our next level of community building entails NFTs and web3. People struggle to decipher the utility of digital goods in the physical world. We're trying to bridge that gap with digital goods and physical utility / redemption models. This is not such an easy concept to wrap your head around but as soon as we spoke with the Novel team, we knew they had the right solution in mind. We worked with Novel to effortless add web3 support to our existing headless Shopify installation and they've been a fantastic partner at every step along the way. Cannot recommend the service and the team enough. Text us at Taika (415-212-7711) if you have any questions!

A new way to send push notifications without requiring customers to download an app? A referral program that's NOT complicated and easy to share when you're actually *with* friends? YES PLEASE

The beauty space is all about personalization and word-of-mouth and Novel’s wallet pass fits seamlessly into that, removing that. It’s working great for us so far.

Not only Novel has one of the top customer service in the Shopify Space but they have some of the most innovative product. If you're looking for some edgy strategies like Tokenizing product Pre-sell or building some loyalty around your community with an edge (Wallet Passes Is Mindblowing), they are definitely the one to look at. Great Job!