The last thing an ecommerce site needs is to be flagged for spamming or hosting malware. This can happen through no fault of your own. It is common to get listed as a spammer, even if you only market to clean lists. This can have a devastating effect on sales.
If your site is blocklisted, your emails will not be delivered. If your site is listed as a phishing site by Google, your visitors will be warned that the site is not trusted, which will cause sales to stop.
Another common issue that affects sales is site performance. You may have a single asset that causes slow page loads, and it may only be in certain regions or countries. Many studies have shown even moderate performance issues can cause a significant drop in sales. One of the most cited studies is from Amazon, where they showed every 100ms of latency caused a 1% drop in profits.
Our performance monitoring takes it to the next level, where we display how long it takes for the site to become interactive to the user, along with total load times and other performance metrics. These metrics can be segmented by location, device type, and dozens of other attributes.
To address these issues, we use a global network of monitoring stations to continuously test whether your site has been flagged by blocklists, has been hacked, and is performing as you expect in the areas you sell to and on the devices you care about.
When an issue arises, you'll be automatically notified immediately via email and/or SMS. You can also set up escalating alerts in case of vacations, or other scheduling issues.
When you sign up, you'll see a dashboard of what we are monitoring for. You can customize the monitors and perform ad-hoc tests. You can also send test alerts to the contacts you set up. You can drill into each monitor to see extensive reporting on your site's reputation.
The NS8 reputation and performance monitoring app provides crucial protection to your business for a small monthly fee.
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