Offer Optimization

Offer Optimization


The predictive power you need to deploy offers, profitably

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Network-powered predictions.

Get cross-industry insights through our network and learn how to serve your customers better with intelligent offers.

Rapidly test & learn.

Determine which offers stick and which don’t. Update offers on-the-fly to help more shoppers complete the journey, profitably.

Privacy-first insights.

Predictions are based on context-rich behavioral information, not personal data, ensuring you deliver experiences that consumers trust.

About Offer Optimization

Consumer behaviors are constantly changing. As a merchant, how can you anticipate customer needs when all you have to work with is historical data that always leaves you two steps behind?

Offer Optimizer is an app powered by’s Trusted Signals Platform that gives you access to critical insights from multiple industries across our network to help you deliver the right offers to the right consumers based on a deep understanding of their “right now” needs. Through the wisdom of the crowd, our app gives you the predictive power you need to better serve your consumers and maximize net revenue.


Compete with the predictive capability of industry giants like Amazon. We connect you to a vast network of third party signals from industries such as retail, telco, insurance, and travel with more than 20 billion consumer interactions.


Say goodbye to rules-based offers. Our AI-powered app looks at real-time consumer behaviors to deliver intelligent offers. We’ll even tell you when an offer isn’t necessary to help a shopper complete a purchase.


Turn data to insight to action faster, without sacrificing control over the decision-making process. Set the boundaries for any campaign constraints. Identify segments of consumers for which offers are underperforming. Hypothesize new offers and test them in-market.


We are the first AI company in the world to be Privacy by Design certified. We employ robust de-identification and anonymization practices and never share data with third parties. Our app is CCPA, GDPR, and PIPEDA compliant.


  1. Select or hypothesize your offers (e.g., 10% discount, free shipping, etc.). Define your goal. Launch your campaign. The rest of the process is orchestrated through the Shopify Plus platform.
  2. The shopper browses your website, selects products, and adds them to their cart.
  3. Offer Optimizer looks at their real-time behaviors and maps them against behaviors seen across our network.
  4. Offer Optimizer makes a recommendation of which offer (or no offer) to apply to the shopper’s cart and help them complete the checkout flow based on their needs at that moment. The offer is surfaced on your website.
  5. Our app continuously improves with every shopper interaction on your site and the real-time behaviors we see across multiple industries in our network.


Contact us to learn more about how to join our network and benefit from the wisdom of the crowd. We’ll connect your business to the cross-industry signals that empower you to make smarter, more customer-centric decisions about what offers to deliver and to whom.

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External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

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All our plans are individually tailored for your business, please reach out to us to inquire.

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