Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS

by Omnisend

Sell More with Email & SMS Marketing Automation

4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    3% of ratings are 1 stars

All reviews

61 - 70 of 200 reviews

Indigo and Goods

Omnisend is very easy to use and the switch over from mail chimp was very easy. I highly recommend it.


So far, so good! We have only used this app for one email campaign, but it was easy to use. Will update review if things go south.

Herb & Root | Luxurious Perfume Oils, Bath Oils, and Massage Oils

Omnisend has a really beautiful interface, and the emails are looking great! There are some workarounds I have to do with automation, as the platform isn't fully on the same level as Mail Chimp, but all around, a pretty good service for a good price.

Happy Pet Place

At first it was difficult as my Shopify email wasn't showing that I'd verified, but the Omnisend and Shopify teams were all very helpful so now I can get started. Thank you. :)

Very nice email platform. However, they do not have an integration for multiple stores, which means you need more subscriptions if you have multiple stores.

Fancy Free Hair & Skin Shop

Trying this app out as an alternative to Mailchimp. I like the ease of design with templates. I do wish that GIFs were included in the photo gallery. Other than that, I am sold.

Developer reply

May 2, 2019

Thank you for your review, glad you like Omnisend! Good news, you can actually add GIFs using the Insert Image function in campaigns and automation. Have more feedback for us? We love customer feedback, please feel free to share it using the feature feedback form on our What's Next page'
Customer Success Team


I had a bit of trouble with my set up. The Omnisend team was quick to help and follow up. Their templates are very nice and look professional.

Iou-nik french clothing mind

Very useful and efficient tool to manage email campaigns and others. I'm in trial, I don't what's the value in basic plan...

Developer reply

April 23, 2019

Glad you like Omnisend!
On a free plan, you will be able to use various signup forms, send email campaigns, track performance metrics in the reports section... You can find more information about pricing plans here:


great app so far would recommend . | Bison Meat, Burgers, and Steaks

Updating my review:
It's really hurting my abandoned cart workflow that I cannot segment my campaign between previous purchasers and new customers. I'm still overall happy with Omnisend, but am frustrated with the lack of this option that I had in MailChimp. I have different messaging for these two segments in Abandoned Carts and do not want to train my loyal customers to just wait for a coupon after abandoning a cart.


I've spent the last couple days migrating over to OmniSend from MailChimp and so far I am SO happy to be doing it! It's easy and intuitive to use with a lot of great features! I have high hopes for my new workflows and campaigns to out-perform what I was doing previously.

Automation workflows are really easy to set up, and I love the cancellation trigger. I'm also really excited to check out the Facebook & Google Audience Syncs, although I haven't quite gotten that far yet. I'm expecting that to be a great feature though.

Just a couple things I'd like to see added:
- I need a way to segment some of my workflows between customers who have previously purchased vs. new customers. I have different messaging to use for new clients vs. repeat buyers. This is particularly critical for an abandoned cart workflow. This is the only thing so far I've found that I'm losing in the switch.

- I also would love a better option for the order follow up email workflow. I see the value of the thumbs up / thumbs down feedback block, but I'd really rather encourage customers to leave reviews on my website. I do this with another app right now, but if it could be accomplished with OmniSend, that would be amazing.

Otherwise, super happy with the switch. I've spent the weekend setting up all my automated workflows, and I'll be ready to start sending newsletter campaigns next week.