Omnisend Email Marketing & SMS

Thank you for sharing your experience. We hear you, and we understand where you're coming from.

To clarify: downgrading to the Free plan doesn't require going through a retention representative. It can be done directly in your account under Store Settings > Pricing and Usage > Cancel. When the chat routes you to our team first, it's because we genuinely want to understand the reason behind the change, so we can improve and make sure you're on the right plan for your needs. It wasn't meant to create barriers, but we completely understand how it felt that way, and that's fair feedback we'll take seriously.

Our support team also offered to handle the downgrade for you directly in the chat, and we're glad they were able to step in quickly.

We appreciate you raising this. Making plan changes simple and accessible matters to us, and your perspective helps us look at where the experience can be clearer. If there's anything else you need, we're here.

Thank you for sharing your experience. We understand why seeing different prices on Shopify and our website would feel frustrating, and we’re sorry the pricing structure did not come across clearly.

The Shopify App Store shows our base starting price of $16 for the Standard plan, which applies to accounts with up to 500 contacts. Pricing scales based on the total number of contacts in your account, which is why you saw a different amount when viewing plans for your specific account audience size.

Our billing is based on billable contacts, which includes both subscribers and non-subscribers. Non-subscribers are contacts who can still receive valuable automated emails like abandoned cart reminders, order confirmations, and post-purchase follow-ups through our platform. We understand this model can feel unexpected, especially if you were anticipating billing based solely on subscribers, and we appreciate you sharing that feedback with us.

We're aware that the way pricing is displayed on Shopify has caused confusion, and our team is actively working on making this clearer. Your feedback is valuable to us, and we're grateful our support team had the opportunity to work with you directly to find a pricing solution that better fits your needs and business goals.

Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start.

We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized.

After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.

Thank you for your feedback - we appreciate you sharing it.
We'd like to clarify how our pricing works for anyone reading this. Omnisend charges based on billable contacts, not the number of emails or campaigns sent. Billable contacts include:
• Subscribers - contacts who opted in to receive marketing
• Non-subscribers - contacts who placed an order, abandoned a cart, or created an account without opting in to marketing

Our pricing is publicly available, so there are no surprises - and we're always happy to help find the plan that best fits your sending volumes and contact list size. Feel free to reach out to our support team via the in-app chat or at support@omnisend.com and we'll be glad to help.

Thank you for taking the time to share your experience. We understand how disappointing it can be when the pricing you expected doesn’t align with what you see when reviewing available plan options.

To clarify, the $16 plan shown on the Shopify App Store is a starting price and applies to stores with up to 500 contacts, including 6,000 email sends to that audience. As the size of an account’s contact list increases, pricing adjusts automatically to the corresponding tier to support that audience size. (https://www.omnisend.com/pricing)

Omnisend pricing is based on the number of contacts rather than only the number of emails sent. Even if email volume is low, supporting a large audience still involves deliverability, compliance, and infrastructure costs, which is why we do not currently offer a purely pay-per-email model, though this feedback has been shared internally.

We recognize that this pricing structure can feel misleading when the audience-size limits are not immediately clear, and we appreciate you calling this out. Our team is actively reviewing how this information is presented to make expectations clearer upfront.

If you decide to review your options or need support at any point, our team is here for you.

Thank you for taking the time to share your feedback and for raising this concern with our team. We completely understand how frustrating slow-loading emails can be, especially when performance and customer experience are critical for your business.

Our technical team carried out a detailed investigation and confirmed that the behavior is primarily related to how certain email clients, particularly Gmail, cache and process product images. In some cases, Gmail’s proxy servers cache the original full-size image instead of the optimized version provided by Shopify, which can result in unnecessarily large image downloads inside abandoned cart emails.

You were absolutely correct in pointing out that this experience can be improved. Based on your report, our team has already submitted a feature request to implement a better handling method for abandoned cart product images, where smaller pre-resized versions would be explicitly requested and served for email use. This would help reduce loading times significantly, especially for Gmail recipients.

We truly appreciate you bringing this to our attention and sharing detailed feedback throughout the investigation. Input like this helps us improve the platform, and our team will continue working toward a better solution here.

Thank you for sharing your experience and for being open about how frustrating this felt. We’re sorry to hear that the onboarding process didn’t meet your expectations, especially after being referred to us.

We want to clarify what happened with the SMS setup. Promotional SMS messages to UAE numbers require a registered Sender ID, which is a government requirement. This registration process is handled by the local SMS provider and requires very specific documentation. In your case, the initial submission was missing required details, which led to follow-up requests and unavoidable back and forth before the provider could proceed with verification.

We understand how this can feel like unnecessary delays, particularly when timing and revenue are critical. While we guided the process and kept you informed, the approval timeline and requirements are ultimately controlled by the SMS provider and local regulations, not by our platform.

That said, your feedback about the onboarding and support experience is important to us, and we’ll be using it to improve how we set expectations and guide customers through regulated SMS setups like this. If you’re open to continuing the onboarding, our team is here to help and happy to support you further.

Thank you for taking the time to share your feedback. We always want to better understand which parts of our platform customers feel are not user friendly, so we’re glad we had the opportunity to learn more about your experience.

We understand how important it is for automations and SMS workflows to feel intuitive, especially when you’re trying to set things up quickly and efficiently for your business. In this case, the current limitation around dynamic product details in back-in-stock SMS messages did not align with what you were looking to achieve.

Our team did their best to clarify how the feature currently works and offer alternative solutions, including combining SMS with email for a more complete back-in-stock experience. We also shared your feedback internally with our product team for future consideration.

We genuinely appreciate you sharing your perspective, as feedback like this helps us continue improving both the platform and the customer experience.

Thank you for sharing this feedback. We understand how discouraging it is to put significant time into setting up automations and forms and then run into issues with them not appearing on your site. We’re sorry to hear that the support experience didn’t meet your expectations.

When forms or popups don’t display, it’s typically related to how the required storefront script is loading on the live site, or how and where the embed is placed within the theme. Depending on a theme’s structure or customizations, code that looks correctly added in the editor may not render on the published storefront in the same way. This is a common Shopify behavior and doesn’t indicate misuse or error, but it does impact whether forms can load and display.

Because of Shopify’s permissions, our support can’t directly access or modify a merchant’s theme files. When the necessary snippet or embed placement can’t be detected from the live storefront, the only path forward is to guide placement at the theme level so it loads site-wide, then continue validating from there. We understand how this can feel like slow progress when you’re actively trying to move quickly and launch.

We want to reassure you that our goal is to help move things forward, not deflect responsibility. A senior specialist is currently involved and continuing the troubleshooting with you to reach a clear resolution. If you’re open to continuing, we’re here to support you every step of the way.

Thank you for taking the time to share your experience. We’re sorry to hear that your initial setup felt frustrating and that the experience did not meet your expectations.

We understand how discouraging it can be when testing does not behave as expected, especially during early setup. In some cases, issues can arise from how certain Shopify features or third party apps interact with automations, which can make things feel buggy even though the core platform is working as intended. Our team aims to identify these edge cases and guide customers toward a stable setup.

We appreciate you raising concerns about the support experience as well. Providing clear and knowledgeable guidance is important to us, and your feedback helps us improve how we support customers during more complex setups.

While this setup may not have been the right fit for your specific use case, we’re grateful that you gave Omnisend a try and shared your perspective. If you ever revisit us in the future or need clarification on anything discussed, we’re one message away.