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Just signed up a couple of months ago. The pricing is exactly what we expected it to be and there were no surprises (despite what some other reviews state). We came from another large provider and were treated like just one of 1000's of their customers. When problems started, we had nowhere to turn. We looked at 2-3 other, very large providers, but could not warrant spending nearly $1000 a month, so we turned to Omnisend.
Omnisend has some great features and some that do cost extra if you decide to add them. But, they have a GREAT feature where you do not pay per email, but rather per email that you CONTACT. That alone has really driven down our costs.
Overall, we have been happy, continue to learn and tweak the system and hope to keep using it for years to come.
Thanks for this! It's great to know the contact-based pricing is delivering the cost efficiency you needed. Switching from a large provider takes confidence, and we're here to make sure that decision keeps paying off as you refine and scale. Looking forward to being part of your success for years ahead.
Precisei utilizar envio de SMS para divulgar uma campanha que tinha data e hora certa para iniciar, fiz um teste na sexta-feira e verifiquei que as mensagens não estavam chegando, entrei em contato com o suporte que me informou que me retornariam em 72h, avisei que precisava solucionar antes de segunda-feira. Ninguém me retornou e hoje quando questionei me deram um retorno dizendo que não consegui enviar por conta de um link, o que não é verdade visto que fiz o teste de diversas formas inclusive sem link nenhum e a mensagem simplesmente não chega. Estou profundamente insatisfeita com a ferramenta e com o suporte fornecido.
Obrigada por compartilhar o seu feedback e a sua experiência conosco.
We’re very sorry to hear about the difficulties you experienced with your SMS campaign and understand how frustrating this must have been, especially when working with a time-sensitive promotion.
After investigating the issue, our Deliverability team found that the affected messages included a bit.ly link shortener. Unfortunately, messages containing public link shorteners are often rejected by mailbox providers or mobile carriers for security and deliverability reasons. To clarify, two of your campaigns triggered this issue by including a bit.ly URL. While one of them appeared to send successfully, it still activated SMS spam filters, which then affected later campaign deliveries.
To resolve this, we kindly advised resending your message without using public link shorteners. You can use Omnisend’s built-in link shortener or set up a branded custom shortener connected to your own domain for improved deliverability.
Our senior support specialist remains in contact with you, and we’re here to fully assist until everything is resolved. We truly appreciate your patience and hope to have the opportunity to turn your experience into a positive one.
Omnisend has opened doors I had been contemplating entering for a long time. It gave me the tools to communicate with customers in a structured way through email and automation, which has made a real difference in how my brand operates. The platform is intuitive, reliable, and makes it easier to stay connected with customers without overcomplicating the process.
That's wonderful to hear, it sounds like you've found exactly what you needed to strengthen how you connect with customers. We built Omnisend to be intuitive and reliable for exactly this, so your brand can focus on growth without the complexity. Excited to support your continued progress!
I just switched over from a different platform. Love it so far! Monthly costs are a fraction of what I used to pay. Platform itself is nearly an identical user experience, making for a seamless transition. I was set-up with two account reps that have helped me transition my account and contacts list. They are awesome and have greatly helped with the account set-up. I have a regular meeting scheduled with a rep moving forward to help me with my account and best practices.
Love that you're already seeing major savings without sacrificing the user experience! Your account reps are there to make sure the transition is smooth and you're set up for success from day one. Looking forward to seeing what you accomplish with Omnisend!
Honestly in have only started using omnisend for the past month or two now and being new to email marketing I had no clue what to do, but this has made it straight forward to grasp.
If your also struggling thankfully there are videos on YouTube with the omnisend channel that usually have step by step videos on different work flow email automation and other tips and tricks and also covering new updates or features the app may have updated/added. Also to be able to see the analytics in a sense of how many people opened your email weather this was a campaign and orders resulted from that email and to have it easily connected to shopify is amazing and one of the best parts about it. It makes being a small business owner so much easier especially if you are just starting out.
As I said I've not used it very long at all but for now i am defiantly going to continue to keep using them and i might update this review later on in the future if i feel like I have something else i need to add.
Welcome to Omnisend! It's great to hear the platform and resources made email marketing feel manageable right from the start. The Shopify connection keeps things simple so you can focus on results instead of setup. Looking forward to supporting you as you continue to scale!
Super responsive (and helpful) Support Team!
We really appreciate you highlighting the team! We know responsive support makes a real difference when you're managing your marketing. Thanks for recognizing their work and for sharing your experience here.
I recently switched to Omnisend from a different platform and I've already noticed a huge improvement! The automations are so complete, the support has been really good and they have a very comprehensive library of resources and tutorials so you don't get lost. No complaints :)
So glad you're seeing improvements already! Strong automations make a real difference, and having solid support plus resources at your fingertips means you can move faster. Thanks for trusting us with the switch.
BIG MISTAKE
Worst onboarding experience ever. I had to chase them so many times. They have layers for support that is dysfunctional.
I was happy with Yotpo but they stopped SMS and they recommended to move these guys.
Unfortunately waste of time and loss of potential revenue.
Thank you for sharing your experience and for being open about how frustrating this felt. We’re sorry to hear that the onboarding process didn’t meet your expectations, especially after being referred to us.
We want to clarify what happened with the SMS setup. Promotional SMS messages to UAE numbers require a registered Sender ID, which is a government requirement. This registration process is handled by the local SMS provider and requires very specific documentation. In your case, the initial submission was missing required details, which led to follow-up requests and unavoidable back and forth before the provider could proceed with verification.
We understand how this can feel like unnecessary delays, particularly when timing and revenue are critical. While we guided the process and kept you informed, the approval timeline and requirements are ultimately controlled by the SMS provider and local regulations, not by our platform.
That said, your feedback about the onboarding and support experience is important to us, and we’ll be using it to improve how we set expectations and guide customers through regulated SMS setups like this. If you’re open to continuing the onboarding, our team is here to help and happy to support you further.
Omnisend has been a breeze and a huge breath of fresh air since we started to use it.
We come from Klaviyo, and now we regret spending so much time, energy, lost nights and even money (although the money is the least important part) with Klaviyo, which is an outdated, clunky, and nearly impossible to use app (due to it's counterintuitiveness).
But, in a way, I don't regret trying Klaviyo because now I know that I haven't missed anything by moving away from Klaviyo. So, if you're unsure, if you see most people online recommending Klaviyo, I say go for it, try it for yourselves for a couple of months, and then try Omnisend.
- and I say this as a marketing manager working in marketing for nearly 20 years now.
Klaviyo may be marginally more powerful in a few aspects, specifically, some extra segmentation features, and some extra flow logics and triggers/hooks - but these extra things are so marginal that you'll probably never use them unless you're some sort of a large corporate brand selling over multiple markets/countries, and coming up with some unnecessarily complicated campaign logics.
Omnisend can do 90-95% of all that already, and they're improving every day.
As a store and business owner, you'll spend most of your time in the marketing platform. If that's not a pleasure to work with, then you'll curse yours days. Omnisend will make you love your job again - that nice and easy and straightforward is to work with it.
Omnisend's customer service is top. Always available within minutes, and always knowleadgeable and helpful. Klaviyo, literally, has no customer service (despite claiming they're the more advanced solution, and charging a higher premium for their service) other than 24 hour email - and most of the times they just give you basic/generic links to their help files, or just outright tell you they can't help you and that you need to hire your own developer or whatever - unnaceptable.
Not to mention that Omnisend is fairly more affordable, and offers a much better deal on SMS plans too.
Omnisend is, literally, the backbone of my store and business now - and once the automations are set up (we have about 15 of them so far, each with multiple series of emails), watch it do wonders (of course, assuming your website is in right order as well).
I've seen a few other negative reviews here - I just don't understand what's the matter: customer service is top, and the pricing is pretty straight forward (just because some people don't understand the pricing, it doesn't mean it's not clear or a reason for a negative review - and if you can't afford it, just use something else, but it doesn't mean the app is bad).
We really appreciate you taking the time to update your review. Your defense of our pricing and support really means something to us, and we're glad you see the value in what we've built. With your automation setup driving results and your experience making the platform work hard for your store, we're proud to be your backbone. Here's to continued success together.
I spended so much time trying to configure this app. First - I was not able to validate my domain because the same validation method was used by track123. Second - Strange pricing policy, where I should pay for total amount of customers, not for actual amount of sent email.
Third - MY FAILED DELIVERY RATE 30%! I never had any issues not with YOTPO not with Shopify Flow. Customer support ask me to speak with Shopify.
Thank you for taking the time to share your experience. We’re sorry to hear how frustrating the setup process felt and appreciate the opportunity to clarify the points you raised.
Regarding domain validation, we can see that your domain was successfully validated. When multiple tools attempt to use the same DNS records, conflicts can occur, but once the records are aligned, validation completes as expected.
Regarding pricing, Omnisend plans are based on the total number of contacts in the account, not just the number of emails sent. This is outlined on our pricing page and helps support deliverability, automation features, and overall platform usage, though we understand it may feel different compared to other tools.
About the delivery rate, our logs show that the majority of failed deliveries were hard bounces caused by recipient mailboxes that were unavailable, non existing, or full. This points to list quality rather than a sending issue on our side. Omnisend attempts delivery to the addresses provided, and we surface bounce data transparently so customers can address underlying list problems. In automated workflows, this is often linked to invalid signups or bot activity, which is why our team recommended adding additional protections like CAPTCHA or more advanced bot prevention.
Our team provided concrete steps designed to improve deliverability, and the recommendation to review Shopify was simply part of eliminating any external factors that may affect data being sent to email tools. While this process can be frustrating, it’s intended to quickly narrow down the true source of the issue.
We’re always happy to continue the investigation or review your setup again, and our support team remains available to support your business and help you achieve better results.