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Omnisend is a decent email platform—less intuitive and feature-rich than Klaviyo, but it gets the job done. However, pricing changes have made it far less appealing. They charge for all contacts, even if they’re not subscribed to email or SMS.
Essentially, you’ll be billed for anyone who has interacted with your site, regardless of whether they opted into communications. In our case, we were only emailing ~ 30% of the contacts we were being charged for—effectively doubling our costs just for them to store a simple list of our customers and people who abandoned cart. Their pricing structure feels unreasonable, and when we raised concerns, their response was dismissive.
We’re planning to switch platforms once our migration plan is ready. It’s unfortunate because Omnisend had potential, but their pricing strategy makes it hard to justify staying.
Thank you for taking the time to share your feedback. We understand how important pricing transparency and fairness are when choosing an email marketing platform, and we appreciate the opportunity to clarify.
To address your concern, Omnisend bills for both subscribers and non-subscribers but not for unsubscribed contacts. Non-subscribers are individuals who have interacted with your store — whether through making a purchase, abandoning a cart, or creating an account — but have never subscribed to marketing communications. While you can't send promotional emails to them, they remain eligible for most automated messages that help drive engagement and revenue.
We truly value your business, which is why our billing team has already reviewed your account and suggested a more customized plan tailored to your needs. Additionally, our senior support specialists have provided further insights into our pricing options to find a solution that works best for you. If you’d like to continue the conversation, we’d be happy to explore additional ways to support your goals.
We appreciate the time you’ve spent with Omnisend and hope to find a pricing solution that works for you.
Nice templates, but emails usually go to spam. I'm in IT and know how to configure DNS records and understand what goes into email deliverability. Pop-up forms also sometimes freeze, especially on Safari. Only way to fix it is to refresh the page and then x it out. That can be a lost sale.
Computer Specs: AMD 3700x 8 core processor, 32 GB of RAM, and AMD Radeon RX 6700 XT 12 GB GPU
Phone specs: iPhone 14 Pro
Tried Klaviyo and everything worked the first day.
Thank you for taking the time to share your feedback with us! We’re sorry to hear about the challenges you’ve been experiencing with email deliverability and the pop-up forms.
Our senior support specialist has already reached out to you to address the deliverability concerns and has asked for a bit more information to better investigate the issue with the forms, particularly on Safari. We’re committed to resolving this, and we’re known for providing excellent customer support. We’d love to invite you to share any additional details with our team so we can work together to identify any potential issues and improve your experience with both email deliverability and the form functionality.
We really appreciate your understanding and look forward to helping you resolve this!
After using this plugin, the package price will be secretly increased without any notice, and there is no reminder when subscribing. After I questioned it, there was no refund. This is unreasonable, this is a scam company!!!
Thank you for taking the time to share your experience with us.
After investigating the issue, we noticed that you currently don’t have any active plans under your account, though it’s possible that one of your other brands may have an active subscription. We’ve reviewed the following stores: Ctronics, de.ctronics, uk.ctronics, and fr.xega - where reviews were posted, but we couldn’t locate the specific charge mentioned.
We’d like to better understand which pricing you are referring to, as we haven’t been able to identify such a change. Our senior support specialist has reached out to you directly to help identify which store has experienced the price increase and to locate the conversation where you requested a refund, as we were unable to find any record of it.
We want to reassure you that our pricing structure is fully transparent and adjusts based on the number of billable contacts in your account. As the number of contacts increases, the monthly fee adjusts accordingly. On the other hand, if the number of billable contacts decreases, so does the pricing. This flexibility ensures that the cost is directly aligned with your needs and the resources required.
We look forward to your reply and are committed to resolving this as soon as possible. Our customer support team is ready to assist you further and clarify the situation.
Been a customer for several years, happy at first then:
- Omnisend pushed a review widget on all my product pages without my approval - showing zero reviews on each product page (I have thousands of very good reviews) impacting my conversions
- Omnisend keeps increasing their prices at a very high rate
(you basically have no choice other than paying more - and they how annoying it is to switch to another provider)
Their customer support is nice and reactive most of the time so I add one star
Hello there,
Thank you for sharing your detailed feedback. We sincerely apologize for the issues you've experienced, particularly with the review widget and the price increases. We understand how these matters can impact your business, and we regret any inconvenience this has caused.
We take your concerns about the review widget seriously. It seems that the widget was not added without your approval. Our team has investigated the situation and has reached out to you with their findings.
Regarding pricing, we understand your frustration with the increases. These adjustments help us continue to improve our services and offer better features, but we acknowledge the need to balance this with providing value to our long-term customers.
A senior representative has contacted you to address the situation in detail. Please respond to their message at your earliest convenience. We are committed to resolving these issues and ensuring a better experience for you moving forward.
This used to be one of my favorite email apps - until they stopped providing customer service that's not an AI bot.
Hello there,
Thank you for sharing your feedback. We apologize for any inconvenience and frustration you've experienced with our customer service.
We understand how important it is to receive timely and personalized support. Our AI bot is designed to handle simple and basic questions to provide quick assistance, but we realize that sometimes you need more than that. Please know that our customer support agents are available 24/7 to assist you with any complex issues. You can always ask the AI bot to connect you with a human, and our team will be ready to help.
A senior agent has reached out to you to ensure your concerns are addressed promptly. We truly value your feedback and are committed to improving your experience with our service.
Seems like the app keeps having new and more complicated issues, as the years pass.
We have been using it since 2014, when back then everything used to work fine.
Every update that added, just keeps creating issues that support seems unable to resolve.
WELL DEAR DEVELOPER,
Thank you for your kind reply and attention, but it seems that your team is unable after 7 weeks and 72 emails to solve the problem.
Instead i have to endure talking to 7 different people "BEACUSE THEIR SHIFT IS OVER", AND EACH ONE sends me a 10page guideline to read.
I would suggest either get a tech guy who understands to solve the problem or inform us that you are unable to fix the app.
Again its a pitty after 10 years of using the app, each year you manage to degrade it with your updates.
Update 6 Mar 2024: After 7 weeks you still haven't managed to resolve the problem, leaving us without any email communication with our clients.
Hello!
Thank you for your ongoing commitment to Omnisend, and we truly appreciate your detailed feedback.
We recognize the frustration caused by communicating with multiple team members, especially after you've been working closely with one dedicated representative. Your loyalty and the decade-long partnership with Omnisend are highly valued, and we regret any inconvenience this situation has caused.
We assure you that your case is receiving focused attention from our dedicated representative, who is well-acquainted with the context of your issue.
In the spirit of collaboration, we kindly request your continued cooperation as we work towards finding a solution. Your insights are invaluable in guiding our efforts to enhance your experience. If there are specific details or information you can share that might expedite the resolution, we would be grateful.
We remain committed to improving the app and ensuring your satisfaction. Thank you for your understanding and cooperation as we strive to address your concerns.
Potential to be a great service but the pricing structure is disgusting. To increase the price (in our case £60 to £152.40 per month) irrespective of how many emails are sent is quite underhand and they obviously now it. We don't want to bombard our customers so are often paying this amount to send one or two emails a month. Yes, we could possibly avoid some increases by constantly messing around with our email list, but why? Surely it would be better to charge for the amount of emails sent instead of how many people are on your email list?
Hello and thanks for taking the time to leave a review!
We appreciate your feedback regarding our pricing structure. It's important to mention that our approach, although distinct, aligns with common industry practices. Charging based on the size of your email list is a standard model that ensures the sustainability and reliability of our service to our customers.
We understand your concern about potential increases, especially if you're sending a lower volume of emails. However, our pricing is designed to cater to various business needs and usage patterns. We encourage you to explore the range of features our service offers, as they can contribute to maximizing the value of your subscription. Feel free to reach out to our support team; they are available to assist you in maximizing the benefits of our service and exploring our pricing options. They are available 24/7 and can be reached via In-app chat or email at support@omnisend.com.
Quite good app. Easy to setup workflows and customize the letters. Nordic customers - please notice! You can't add VAT calculation anywhere like order confirmation email. This makes it illegal to use since you can't show customer amount of TAX. Shopify calculates VAT so I believe it would be possible to do. I've requested this multiple times from Omnisend, but they are not willing to do it.
Hi, thank you for taking the time to review our app. There are currently no plans to add this feature in the upcoming quarter but we've passed this feedback onto our Product team and hope to provide some updates on this in the future.
it is not easy to understand and walk through with templates and how to customise for own website so I don't enjoy using this
Hi, thanks for taking the time to leave us a review. Our Support Team have been trying to reach out to assist. Please get in touch any time and they'll be happy to walk you through the templates and answer your questions.
I have been using this app for a long long time now, I pay top $ for it, It does it's job but man the customer support is TERRIBLE!!!!!!! If I get AUGUSTIN one more time, I cannot do this anymore. Terrible terrible terrible support for a $500 app!!!!
Hello there, and thanks for taking the time to leave a review!
Thank you for bringing the SMS subscriber display issue to our attention. We appreciate your proactive approach in reporting this matter. Our Tech Support team has swiftly identified the issue and engaged our developers to implement a solution promptly. Your feedback is crucial in helping us enhance our services, and we are committed to delivering a seamless experience moving forward. We acknowledge your concerns regarding the support experience and will address it internally to ensure an improved level of service.
If you have any questions or need any assistance, do not hesitate to contact our Support Team, we are available 24/7 and can be reached via In-app chat or email at support@omnisend.com.
Have a great day!