Overall rating
4.8
Counts per rating level
  • 90% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants find this app user-friendly, offering a range of features such as email and SMS campaigns, automation, and customizable forms. It integrates well with Shopify, enabling direct management of email marketing from the store. Merchants value the A/B testing, automation, and segmentation capabilities. The customer support is praised for its responsiveness and problem-solving skills. The reporting and analytics features are appreciated for their role in understanding customer behavior and enhancing marketing strategies. The app is seen as affordable and good value for its features.

Edited November 15, 2017

They should change there ad here its says 15,000 free emails but that its not true its 2,000 emails on a list, and sometimes it says you have reached your quote for the month and i haven't even sent one. You also can not pick and add things to your email unless you have the over priced paid version.

Urban Square Displays
United States
Almost 3 years using the app
March 9, 2022

used to be fine but now i have to go to another app! they charge you based on how many subscribers but then only let you send emails to less than half of that. unbelievable! i have over 53k subscribers and can only send 20k max subscribers a day??? this new "safe send" program they just launched, just turned me all the way off. especially while paying for 53k ($444) but can only send 20k? SCAM!

ZoesQOQ
United States
Almost 3 years using the app
Omnisend replied March 10, 2022

Hello and many thanks for your review!

We're sorry you've found yourself in this situation. The team has already resolved the issue, and a support person has contacted you with additional information!

December 1, 2022

First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it. Instead working on it their tech team advised me to use jpeg and other supported formats. While there was no issue with the format as I used jpeg only.
Had given them real campaign code to check - not sure why they asked for it if they had to give generic advice.
They again asked me to wait for tech team's revert.
They actually don't look at the problem and intend to solve, but rather give generic advices.

Trendphoria
India
Over 2 years using the app
Omnisend replied December 9, 2022

Hello! Thank you for leaving a review for us. We are really sorry for the issues you are facing. Our team is working on the bug you reported, as soon as it is fixed we will update you here and though our support team. Sorry again for the troubles and thank you for you patience and collaboration.

Edited May 31, 2022

Beware! I used to think Omnisend was a great tool for email marketing - lots of features and flexibility and prompt service when we had questions or needed help. However, they are in the process of forcing their customers to port all their forms, automations and campaigns over to their "new" email builder, which they are touting as somehow better and easier and in my experience, has been the opposite. With little or no notice, they have automatically migrated some of our forms and automations over to the new system, forcing us to use it... yet when I look at the content in the new format, there are MANY elements missing, reduced functionality and LESS ability to customize various elements. Even worse, all the content I have saved over 3 years in templates and content blocks is, for all intents and purposes, lost because there is no way for me, as the client, to port it over to the new builder. I am looking at hours upon hours of extra work created by this change, with no explanation as to why it is happening in the first place and what, exactly is supposed to be "better" and "easier" about this new system. Perhaps if you were starting with Omnisend from scratch, you wouldn't know the difference, but whatever reason they are making this change, it is NOT being communicated well, they are not being upfront about what their current customers are losing in the process, and it is no way to treat loyal customers. Beyond frustrating.

Ener-C - Natural Health Supplements
Canada
Over 2 years using the app
Omnisend replied June 1, 2022

Hello and thank you for taking the time to leave a review!

Indeed, with new email builder being enabled now, we recommend to re-create campaigns and automations using the new tool. To speed up the process, and save you time on migration, we created Brand Assets to automise this process as much as possible.
Please note that the communication about the migration to the new builder was sent in advance.

Accept our apologies for the trouble! We completely understand your wish to stick to the templates you put so much effort in, and we will do our best to help you with every question you get when migrating to the new builder.

Our support representative has already reached out to you with more details regarding this matter.

If you have any questions or need any assistance, do not hesitate to contact our Support Team, we are available 24/7 and can be reached via In-app chat or email at support@omnisend.com.

Have a great day!

October 20, 2021

I have used Omnisend since 2019, which I switched due to an incentivized offer for MailChimp users (as Mailchimp was no longer integrating with Shopify at that time). I've had a few issues along the way that were challenging to fix due to an unhelpful support team. There seems to be more of a focus on smiley faces and emojis in support chats then actual assistance. I had an issue this week that revealed our forms had suddenly stopped working at some point, and new subscribers were not captured for quite some time, which has meant lost revenue and a lot of stress on my end. There was no assistance from the support team, they just passed the buck stating it was a theme issue. Everything had been working for months up to that point, and had been confirmed to work by one of their support team members earlier this year. This week I was told that team member confirmed 'integration' but not 'functionality'. Thanks for nothing. I've switched to Klayvio.

Strut Jewelry
Canada
Over 2 years using the app
Omnisend replied October 25, 2021

Hi there! Thank you for taking the time to leave your feedback.

We're sorry to hear about your recent experience. Our Support Team has reached out to you to provide an update and resolve this issue.

We are keen on providing top-notch support, so your feedback is taken into account and delivered to the consultant.

If you have any other questions or feedback to share, feel free to reach out to us at support@omnisend.com.

Edited September 30, 2019

Shopify should never have let Mailchimp go.

Omnisend is way too expensive and their offerings are poor. After exhaustively searching for someone that compares to Mailchimp, we have found none. So we have now installed ShopSync so that we can move back to Mailchimp, who we never had a problem with in over 10 years of being with them. If you google it, you'll see that using a 'connector' app like ShopSync is easy, so we have just done this and so far, it's great.

It's worth a huge mention that we have several stores for the same product (different countries) and Mailchimp allow you to create a list for each country signups within same log in and same account. Omnisend require you to have different accounts and charge for each one, so it's super expensive.

Omnisend popups don't really do much either...they are not really customisable and don't have a 'thankyou' page that allows you to display a coupon code. We had our developer try to fix this, and he was able to add the coupon code there but it did not align properly and was unreadable, and the popup function is not responsive, so whatever image you pop on it will not suit both desktop and mobile...it's just a jumbled mess. Justuno allow you to create for both devices, so we've remained with them. Justuno also connect really well to Mailchimp and we've collected thousands and thousands of sign ups over the year, to the correct lists with them. We should never have left Mailchimp when Shopify ditched them...we should have just used ShopSync in the first place and left it as it was.

Chibebe.com.au
Australia
Over 2 years using the app
Omnisend replied October 1, 2019

We are so sorry to hear you were not satisfied with our service.

The team is currently working on the solution to have unified billing for multiple store owners to ensure you only pay for the combined number of contacts you have in all your stores. Meanwhile, we can offer a generous discount to match the pricing you will get with unified billing. Katherine from Support team is already reaching out to you with more details.

Regarding the ShopSync, it's always best to work with one direct integration, therefore, on Omnisend we offer a variety of features and functionalities to satisfy the needs of our customers and give a possibility to have an "all in one app" experience. And not to mention, that we are adding new features regularly.

We also have a Thank you page for the popup, it's called Success message here at Omnisend. You can customize it the way you like, add discount codes for different scenarios, etc. Katherine will also send you guidance on this.

Our product team will receive your feedback about the improvement needed for our forms, but we truly hope you will give Omnisend one more try.

Customer Success Team

Edited August 19, 2017

I have had this app for 3 months, and I am so frustrated, the only reason it hasn't been uninstalled is due to the hours of work I have put into it to design emails and not currently having the time to switch. They cancelled my account without telling me, pretty much every feature has not worked at some point or another and I have to contact support every 1 - 2 weeks. Today I had to contact them again because my cart recover emails aren't working. It is so frustrating to pay for an app that doesn't work as promised. I have never been given any compensation for all these issues and support is very slow in getting back. Every time I have an issue it takes them 3 days to 1 week to correct it. Every time they act like its some super unique never before seen problem that gets escalated and then no one ever gets back to me until I chase them down. So far this is the worst app I've used on Shopify. The features are great, and if it did what I pay for it to do, it would easily be 5 stars, despite the slow support. I really hope they fix whatever the various problems are.

Wild Kinder
United States
Over 2 years using the app
May 20, 2020

Xenia dealt with my problem. Poor customer service, rude and unhelpful. Problem unsolved and left out of pocket.

Aurora
United Kingdom
About 2 years using the app
Omnisend replied May 21, 2020

We are sorry to hear you feel this way. As per our terms of use, we do not offer a full refund if the service was used during the billing period. However, Jurate from the Support team has reached out to you; we will find the best resolution for your situation!

Edited November 29, 2019

When importing subscribers, customers and contacts from my business who have actually signed up on the website or bought products, omnisend automatically sets around half of them as "non-subscribed" - therefore half of my subscribers will never see any of the emails sent out. Not a very good system as there is no manual override or way for you to set them back to subscribed by yourself.

However, after this happening I have been in contact with customer support, who was very quick, friendly and helpful - who has reinstated my subscribers. Still - this step should not really be necessary if the system did not have this strange issue.

Be very aware of this flaw in the app and that you will have to contact customer service and at their discretion have them set your subscribers from non subscribed back to the correct subscribed status.

Will be testing the app more to see if it fulfills our needs as an email marketing system after a rocky start to using it.

UPDATE : After having even more problems loading up lists which I have already paid to be cleaned, the system automatically stops campaigns from running. The support screenshot guides which show how to remove inactive emails are completely wrong and out of date as the company has updated their system but not the screenshots, so all fields are different and impossible to follow the guide. I have been sent this wrong guide now about 3 or 4 times by various support staff.

So far omisend, although has a fairly nice interface, is a complete headache and waste of time using in practice compared to other email marketing systems.

UPDATE : Omnisend after a year of me using it decided to increase the price to a ridiculous amount, maybe 10 times what i was paying, so i cancelled it. The app is nice idea but please not the severe flaws as above and now the stupid pricing makes it way overpriced and not a feasible option to use. Sort it out guys...

Cheap Snow Gear
United Kingdom
About 2 years using the app
August 17, 2021

More and more expensive, not worth it,$16,then $19,then $30, now$54/month
More and more expensive, not worth it
More and more expensive, not worth it

KK FIVE FINGERS
Hong Kong SAR
Almost 2 years using the app
Omnisend replied September 7, 2021

Hi, thank you for taking the time to leave us a review. We hope our Support Team was able to help you with your current pricing package and find a resolution.