Omnisend Email Marketing & SMS

Drive Sales via Email, Newsletter, Abandoned Cart, SMS, Pop Up

Free plan available. Additional charges may apply.


4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    3% of ratings are 1 stars
1 - 10 of 34 reviews


It works well for me but it gets extremely expensive now. I nearly can't afford it. I am planning to change to another app.

Developer reply

January 10, 2022

Hello there, thank you for leaving a review! We are really sorry to hear that you are not very satisfied with the pricing. Our support team reached out to you with some solutions which might be useful for you.

Thank you again for your evaluation!



The WYSWYG editor interface is kind of simple to use but lack some interesting features. Customisation is also a bit restricted.

Summer Indigo

Beyond angry at this moment. I had this app loaded into my Shopify store and had added all my contacts a few years ago from multiple sources, with much difficulty, and because I was mostly brick and mortar had not used them for some time. although I was able to go in there and tool around not so long ago. Yesterday I tried to log into my account to create a campaign and found they had deleted my account along with the carefully collected and edited contacts, that also had been unsubscribed if needed etc. I received no courtesy emails letting me know they were doing this, was not given the opportunity to confirm my I wanted to keep my account, or access my lists before they did this. It may be a good app but I am moving on, not feeling the love at all after this, it has set me back days on launching a campaign, as I am now forced to start from scratch.

Developer reply

May 25, 2020

We are upset to hear you are in this situation.
As per our terms of use, we delete the inactive accounts after four months due to data protection. We can see on our end that you last logged in into this account in July 2019.
Omnisend has improved a lot since 2019! We introduced many new great features, like an improved SMS channel, the new Automation Editor, splits in automation to target your customers, advanced segmentation, and a lot more.
To continue with Omnisend, we recommend creating a new account. We automatically sync contacts from Shopify, so we will have you covered here. And the support team is ready to help you import all of the contacts as well as recreate your templates and automation workflows.

Shop For Your Charity

I had some initial issues with this app being a bit buggy. But the team at Omnisend had been responsive enough to fix them for me. So not bad...will continue to use and see how well this app introduces new features to make their customers stick with them. The only thing I will say they need to improve on is to have more variety of templates for their emails. Considering they position themselves as the marketing automation software for omi-channel retailers, and retail business is a very creative/visual industry so there needs to be more creative resources available with their email templates. Right now what they have is so limited and so bland.

Developer reply

April 16, 2020

Sorry to hear things are not working as you expected.
Let us emphasize that we do not make any changes to your shop's code as simply we do not have access to your store. The embedded form that you have on your store is built on your store's code, which we cannot access. When we integrate your embedded form with Omnisend, we simply capture it, to "see" when a contact signs up and take that information to ourselves.
All that said, we have Omnisend signup forms, that you can simply set up on your store, have you considered those >>

We are updating our previous review.

It is definitively a great app!

However, after using it for some time, we have found an area, which we consider very important, that needs to be improved.

We are talking about the subscribe and unsubscribe functionalities.

When using double opt-in (highly recommended) for subscriptions, both the email and the landing page can't be customized, except for the texts. This means that the logo is not included and the color of the button can't be changed, etc. So each time a new customer subscribes to our page, they will not see the logo nor our preferred brand colors in both the email and landing page, which should bring trust specially for new customers.

The same thing happens with the unsubscribe landing page.

I don't understand why something so important is not a priority for Omnisend!

It is certainly hard to attract new customers, and we must offer them through a trustful experience.

I hope that Omnisend consider improving this area of their app as soon as possible.

Itty Bitty Co

I used this app for about a month before I switched to a more reliable email marketing app. This one has great features, but everything ends up in spam and no body opens the emails. The click rate is unbelievably slim.
Other than that, they have good templates and it's very easy to use.

Tiny Fries

Pretty app to look at but so far it's very confusing to use. I'm going to try another app. .........

Developer reply

August 9, 2019

Hello Tiny Fries, so sorry to hear that your experience turned out not as well as expected. We are adding so many new features to ensure Omnisend app satisfies different needs of our customers and we are still trying to maintain the simplicity and the user-friendly environment. It's a shame that you found it too complex, just know that our support team works 24/7 to guide our customers through the functionalities. And more, we are very open for feedback, so if you could reach out to with more specification on what seemed too complex for you, we would be very willing to review and find ways for improvement. So truly hoping you will give us one more chance :)

Living Zenzes

Great functionality for email. We transferred from mailchimp. Especially that you can target people who added a product to cart instead only abandoned cart who left checkout (big gamechanger for revenue!)

We like the simplicity and emails you can setup. Went easy with almost no problems. We used it for 20 days now.
Also after the trial ends you dont get any notification that it ended.

Support answered quick, but gives basic responses which obviously didnt read our emails thoroughly before replying. We will try with Serge, but we think its very strange that a company focused on emailcollecting doesnt have to functionalty to give every ecommerce business the best changes to collect emails.

One very big BUT: We are very dissapointed with the forms to collect emails. For this pricing you expect the best of the best with lots of control. But its like a basic form with almost no functionality to adjust like:

1. When you offer free product for sign up or discount you cant add a automatic discount, like for the convenience of the customer.

2. You cant adjust the Spin to win wheel to your needs after they sign up. Only with discount coupons that are rendered by omnisend.

3. Very strange you cant decide what the browser will do when they signed up: so you cant put a website link where the customer will be transferred to. Only a VERY VERY BASIS ugly thank you form. Which you cant make nice or adjust. Very dissapointing.

3. Also no 3th party apps will help with this. The email will be synced with privy but will not connect with the history of the client what he or she did on our webshop. So that wont help. There are not many apps that work with Omnisend. You only see klaviyo or mailchimp support.

Because of this we wanted to delete it but we already made lots of emails and dont want to change again.
We always had a signup rate of 10% with the spin and win wheel and to win a free product. Worked great. Now its reduced to 5% because of very basic signup forms of Omnisend. And we cant use there wheel of fortune because it only work with discount coupons.

I explain why its so important for ecommerce:

When you give a customer who signs up a free product with a discount coupon the customer cant add another discount coupon. So normally after 3 days of not buying you want to get the customer over the edge with 10% extra discount but thats not possible.
So we made a workaround with a automatic-add-to-cart-product link. So the customer can still use another discount. Unfortunately you cant add this link to signup forms of omnisend.

I still so dissapointed and really cant understand why this is so basic stuff.

My advice to omnisend: take a look at other great signup forms partys how thats working and adjust to it or work together with them..

Developer reply

July 30, 2019

Wow, thank you for such an honest and constructive review. We truly appreciate feedback from our customers, as it helps us improve the product and the services. We will pass your great ideas about signup form improvements to our product team, meanwhile, Katherine from support will reach out to you to discuss if any of the workarounds could work well for you.

Forest Homes

It has potential for email marketing, good design and features; however deliverability of emails is REALLY bad. It's really frustrating to have chosen this app to work for and now having wasted long hours of work in a solution that doesn't do the job. I would recommend to test other solutions before jumping all in into this app, as I did.

Developer reply

June 18, 2019

Hi Daniela, we understand how frustrating this may be, you found the app that you would like to use for your marketing, but you are not getting the expected results. We apologize for the time it's taking to get to where you want to be. It's always a challenge for migrating customers, it takes more time to get the trust from the internet service providers when you start sending from a different domain. Katherine just reached out to you, we will create domain records for your automation to help resolve the deliverability issue asap.

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