Omnisend Email Marketing

Omnisend Email Marketing

by Omnisend

Sell More with Email & SMS Marketing Automation

4.7 of 5 stars(3750 reviews)

Drive sales on autopilot

Recover abandoned carts, reactivate lost customers and engage them throughout their customer journey using email, SMS, and push.

Get started in minutes

Increase sales, not the workload with one-click Shopify integration, email templates, pre-built automations. Easy migration from Mailchimp.

Combine email with SMS

Add SMS & MMS right next to your emails. Drive higher conversions from email + SMS automations and provide a consistent customer experience.

About Omnisend Email Marketing

Join fellow Shopify merchants who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full Shopify integration, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to.

More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Drive sales on autopilot with ecommerce automations

Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or easily build your custom workflows using our no-code, drag & drop Automations Editor.

Improve your targeting with robust segmentation

Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging.

Combine email with SMS and more channels

Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs - there’s no need to pay for separate email, SMS, and push apps anymore!

Build your email & SMS lists

Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a wheel of fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend.

Send newsletters and targeted campaigns

Create beautiful, shoppable emails in minutes using our drag & drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers - all without any tedious manual work!

24/7 Support

We give you stellar support and helpful advice anytime you need it. We’re available 24/7.

Try all Omnisend features free on a 14-day trial.

After 14 days, you can decide whether to keep paid features or keep using our Free plan that helps you grow.

Integrates with

  • Gorgias,
  • Justuno,
  • Recharge,
  • Aftership,
  • Privy

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See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

Paid plans starting from $16/mo, based on number of subscribers.

4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    3% of ratings are 1 stars

Most recent reviews

Lio Fashions

Great app!
Easy to use. I've setup the cart recovery in a quick timeline. Overall it's good. I recommend this to everyone!

Hippie Pants

We were considering omnisend to handle our emails but after downloading we discovered undemocratic and unethical business practices clear which we find unacceptable.
Firstly, they charge by user but do not allow you to upload a supression list which all other email providers allow. It's pretty standard in the industry.
Secondly, if you manually unsubscribe a set of users you don't wish to market to via omnisend, they will aggressively block you from marketing them via any other app by switching the accept marketing status to OFF on shopify. Imagine you have low open rates among a particular set of customers but they respond well to another channel, omnisend will not allow you to remove them unless you remove them fromm all other comms channels... except their own sms and push channels!!
I assume this is because they want total control on push and sms and are unwilling to sit along side other apps. But it's not ethical to force it on merchants.
Just to be super clear, on their site it says: "In Omnisend, the same contact may have different subscription statuses for each of the channels, Subscribed to Emails, and Unsubscribed from SMS or Push Notifications. For that reason, we don't keep a Suppression list"
But over email they will tell you "Contact unsubscribing from marketing = they're unsubscribing from Omnisend = they're unsubscribing from Shopify marketing as well."
I have now deleted the app.

Developer reply

October 30, 2020

Thank you for your feedback.
Two-way Shopify sync was implemented more than a year back when we had to comply with Shopify's requirements. Suppression list feature was not considered then, since our customers never requested it. Nevertheless, your scenario proves that the suppression list is a huge feature request that we definitely should consider having. We have already passed your feedback to the product teams.
Jurate has already reached out to you to talk more about this, thanks!

Indioak Lash Supplies

The app is OK quite difficult to use in the beginning if you don't no what your doing eventually get the hang of it but what I found incredibly disappointing was the service!!! I accidentally signed up to sms and wasn't aware it was a monthly thing I don't even use sms I literally needed it for one sms!!! I only use this service for emailing customers Long story short I was charged nearly $60 for one month just for the usual bill and sms when I contacted almost instantly explaining I'd made a mistake and wasn't even aware that it was a subscription I was basically told too bad we don't do refunds and they were more than happy for me to cancel my account and that was the answer for me so I'm currently looking for another company to work with because considering it's a first time mistake it's pretty disappointing. So make sure you don't make any mistakes with payments because you won't see that money again!

Developer reply

October 29, 2020

Sorry to hear your experience was disappointing.
Please note, your regular subscription was never canceled. Since you tried our SMS service, additionally to the regular subscription, you had an SMS subscription live. So we stopped SMS charges to make sure you continue with email services only. More, we added the remaining SMS credits as credit towards your regular subscription.
Please reach back to Xenia if this solution does not work best for you.