The only exit offer app in Shopify that shows offers based on statistical analysis of visitor behavior rather than naive mouse tracking.
Optprice uses machine-learning techniques to automatically analyze the behavior of each individual visitor. Using 60 different data signals, including visitor location, price sensitivity, time on page and number of visits, Optprice computes a visitor's willingness to buy. Only when it is low enough does Optprice offer an elegant pop-up with a discount tailored to that individual shopper, convincing him to buy while saving your profit margin.
The end result: less pop-ups and more profit.
Shopify stores that use Optprice profitably increase their conversion rates up to 83%!
Make your discounts smart now!
Can I upload my own pop-up design?
How does the app actually work?
The Optprice app uses 60+ data signals to build a statistical model that evaluates the conversion probability of each visitor. Some examples of data signals include the visitor's location, the visitor's computer type, the referrer site, the number of page views per visit, the amount time on the site, the number of visits it takes to buy a certain item and the prices of items browsed.
For example, after analyzing your visitors’ behavior our system may learn that visitors from Tennessee who are referred from Facebook and use Apple computers are less likely to convert than Apple users from New York who are referred from Facebook. Thus, it would be wise to offer visitors from Tennessee additional discounts.
Do I need to create several campaigns?
Yes. The app is developed around the concept of “willingness to buy,” which is different for every human being. Our app computes how much that particular visitor is interested in buying a certain item and, depending on the result, offers a smaller discount, a larger discount or, if the visitor is going to buy anyway, no discount at all.
Do I have to set up any rules on when to show a discount?
No. The system automatically identifies visitors who should receive discount offers. Moreover, it picks the right time to show the discount.
How does your app choose which discount to offer?
Optprice computes a visitor's conversion probability. The lower the probability, the larger the discount, and vice versa.
When does your app show a pop-up?
Unlike so called exit-intent technologies that offer discounts when the mouse accidentally leaves the browser and subsequently burn your margins, Optprice picks the optimal time to show the pop-up based on the visitor’s behavior.