About Oribi

Turn your store’s data into action. Grow your business by optimizing your sales funnel and effectively allocating your marketing budget. Thousands of Shopify users use Oribi to:

• Reduce Cart Abandonment with actionable data about where and why visitors leave.
• View all their key metrics, trends, and marketing budgets in one dashboard.
• Improve Facebook and Google paid campaigns by sending data from Oribi to these platforms in a single click.
• Credit every single marketing activity, from paid campaigns to newsletters or content, and know exactly how each one contributes to sales.

How is Oribi different from other analytics tools?

Oribi focuses on actionable insights.

Oribi was built as an alternative to Google Analytics for marketers who are tired of endless reports and don’t have time to dig through piles of data.

Oribi gives you specific insights, such as letting you know that your Facebook ads convert 2X better than your Google ads or that your blog readers are more likely to buy. In just a few minutes, you’ll know exactly what to spend your budget on.

You no longer need to be a data geek or spend hours sifting through reports to be as data driven as the largest stores. With Oribi, the smart and simple alternative to other analytics tools, you’ll get actionable insights right when you need them.

Which features does Oribi include?

• Revenue & Channel Analysis: Know exactly how much revenue you generate on every marketing dollar spent.
• eCommerce Funnels: Know when and where visitors drop out, even across domains, and how to prevent it.
• Correlations: See how certain pages, actions, or content correlate with your sales.
• Insights & Trends: See how you did compared to an average week, last week, or the same time last year.
• Improve your Facebook and Google campaigns: Send data from Oribi to FB and Google in just one click to create stronger audiences, more powerful lookalikes, and smarter objectives.
• Individual Customer Journeys: Follow specific visitors and see every action they perform on your site.
• Full Marketing Attribution: Do your customers buy on the fourth visit? No problem. Know how to credit each channel and action.
• Custom Reports: Get daily/weekly summaries to show your peers and managers how you just increased your conversion rates.

How do I get started?

With our Shopify integration, it takes only one click to connect Oribi and start gathering all your data, no coding required.

During the first 24 hours, Oribi will analyze how visitors use your store and create your initial reports. After this short period, you’ll have full access to all the insights and hidden data gems Oribi found on your site.