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Pafit Tag Management for GTM

by Pafit Inc.

Simplifies data collection Google Tag Manager for GA4, etc.

3 reviews
$14/month. 2-day free trial.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Up-to-date tech: works with the latest themes

  • Speed tested: low impact to your online store

Pafit Tag Management summary

Key values section

Easy to install GTM

You can add Tag Manager in your store, and set up measurements for GA4, etc. all at once.

Automate 100+ GTM settings

You can use this app to configure settings for sending measurement data to Google Analytics, Google Ads, Facebook Ads, Twitter Ads, etc.

Reduce dev cost by No-Code

There is no need to develop code for data collection. This app will do the setup for you.

Featured images gallery

  • Pafit Tag Management for GTM Overview
  • Pafit Tag Management for GTM Step1 Configuration
  • Pafit Tag Management for GTM Step2 Tracking Settings
  • Pafit Tag Management for GTM Step3 Theme Settings
  • Pafit Tag Management for GTM Step4 GTM Containers
  • Pafit Tag Management for GTM GTM Preview
  • Pafit Tag Management for GTM Overview
  • Pafit Tag Management for GTM Step1 Configuration
  • Pafit Tag Management for GTM Step2 Tracking Settings
  • Pafit Tag Management for GTM Step3 Theme Settings
  • Pafit Tag Management for GTM Step4 GTM Containers
  • Pafit Tag Management for GTM GTM Preview

App details

Pafit Tag Management for GTM

Pafit Tag Management for GTM

About Pafit Tag Management

Pafit Tag Management is an app that makes it easy to collect data on Shopify and set up Google Tag Manager. it has two major functions.

  1. Simplify the setup of Google Tag Manager for your Shopify store.
  2. Support data collection in Google Analytics and various advertising services.

Benefits of Pafit Tag Management

  1. Google Tag Manager (GTM) setup can be completed in about 20 minutes

    • This app performs bulk settings for measurement in 8 services including Google Analytics 4 and Facebook Ads through Tag Manager.
    • The total number of tags, triggers, and variables in Google Tag Manager that can be set in bulk for measurement is 100+.

  2. No-Code for data layer

    • It was necessary to develop the code for data layer that sends data from websites to GTM. This app sends data to data layer and shorten the development time.

  3. Data collection support for analysis and ads

    • Pafit Tag Management supports Ecommerce data collection for Google Analytics4, Google Ads, Facebook Ads, etc.

Examples of FAQs

  • I already have Google Analytics and Facebook Pixel integrated, is there any advantage to use Pafit Tag Management?
    • Google Analytics 4 (GA4) can also record data such as product views, cart additions, and purchases, which will help you analyze data to improve sales and optimize ad delivery.
    • In addition, since data can be shared in bulk to multiple services such as Twitter Ads and Snapchat Ads, it reduces the hassle of configuration.

How to use the app

  1. Install the app.
  2. Initial setup of the app.
  3. Import the file into GTM.

Supplement

  • Pafit Tag Management supports tracking settings for the following services.
  1. Google Analytics 4
  2. Google Universal Analytics
  3. Google Ads
  4. Facebook Ads
  5. Snapchat Ads
  6. Twitter Ads
  7. LINE Ads
  8. Yahoo! JAPAN Ads
  • Pafit Tag Management supports tracking for the following events.
  1. page_view
  2. view_item
  3. add_to_cart
  4. view_cart
  5. begin_checkout
  6. purchase
  7. select_item
  8. login
  9. search
  10. remove_from_cart
  11. view_item_list

The events that are recorded will vary depending on the theme you are using and the service you are setting up to track.

Launch date

November 16, 2021

Integrates with

  • Google Tag Manager
  • Google Analytics 4
  • Facebook Pixel
  • Google Ads
  • Twitter Ads
  • Snapchat Ads
Pafit Tag Management for GTM

Pafit Tag Management for GTM

About Pafit Tag Management

Pafit Tag Management is an app that makes it easy to collect data on Shopify and set up Google Tag Manager. it has two major functions.

  1. Simplify the setup of Google Tag Manager for your Shopify store.
  2. Support data collection in Google Analytics and various advertising services.

Benefits of Pafit Tag Management

  1. Google Tag Manager (GTM) setup can be completed in about 20 minutes

    • This app performs bulk settings for measurement in 8 services including Google Analytics 4 and Facebook Ads through Tag Manager.
    • The total number of tags, triggers, and variables in Google Tag Manager that can be set in bulk for measurement is 100+.

  2. No-Code for data layer

    • It was necessary to develop the code for data layer that sends data from websites to GTM. This app sends data to data layer and shorten the development time.

  3. Data collection support for analysis and ads

    • Pafit Tag Management supports Ecommerce data collection for Google Analytics4, Google Ads, Facebook Ads, etc.

Examples of FAQs

  • I already have Google Analytics and Facebook Pixel integrated, is there any advantage to use Pafit Tag Management?
    • Google Analytics 4 (GA4) can also record data such as product views, cart additions, and purchases, which will help you analyze data to improve sales and optimize ad delivery.
    • In addition, since data can be shared in bulk to multiple services such as Twitter Ads and Snapchat Ads, it reduces the hassle of configuration.

How to use the app

  1. Install the app.
  2. Initial setup of the app.
  3. Import the file into GTM.

Supplement

  • Pafit Tag Management supports tracking settings for the following services.
  1. Google Analytics 4
  2. Google Universal Analytics
  3. Google Ads
  4. Facebook Ads
  5. Snapchat Ads
  6. Twitter Ads
  7. LINE Ads
  8. Yahoo! JAPAN Ads
  • Pafit Tag Management supports tracking for the following events.
  1. page_view
  2. view_item
  3. add_to_cart
  4. view_cart
  5. begin_checkout
  6. purchase
  7. select_item
  8. login
  9. search
  10. remove_from_cart
  11. view_item_list

The events that are recorded will vary depending on the theme you are using and the service you are setting up to track.

Launch date

November 16, 2021

Integrates with

  • Google Tag Manager
  • Google Analytics 4
  • Facebook Pixel
  • Google Ads
  • Twitter Ads
  • Snapchat Ads

Pricing 2-day free trial

Basic

$14/month

  • Bulk configuration files for Google Tag Manager
  • 50+ tracking tags
  • 70+ variables
  • 18 triggers
  • Pre-built Data Layer

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 100% of ratings are 5 stars
    3
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
View all 3 reviews

List of reviews

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  • 5 of 5 stars
    March 1, 2022

    ならわし narawashi

    Location Japan
    Time spent using app 3 days

    運営しているECサイトでGoogle Tag Managerを利用するため、このアプリを使っています。他の同様の機能を持つアプリと比較しても非常に価格が安く、導入ステップもすごく簡単なので、web計測に詳しくない方にもおすすめできます。
    また、最初上手くタグ発火が確認できない事象が起きたのですが、担当の方がレスポンス早く、的確に対応してくださり非常に助かりました。
    アプリ自体にも、担当者さんにも大変満足です。

    Developer reply
    March 1, 2022

    アプリをご利用していただき、ありがとうございます！
    また、導入ステップが簡単と感じていただけたこと嬉しく思っております。
    タグ発火ではご不便をおかけしてしまい、申し訳ございませんでした。今後、アプリをご利用する中でご不明点がございましたら、お気軽にお問い合わせ下さい！

  • 5 of 5 stars
    February 5, 2022

    Aoiro.shop

    Location Japan
    Time spent using app About 1 month

    WEBリニューアルするタイミングでGTM化進めたくPafitに出会いました。Shopify PLUSを月額払うにはまだ十分なサイズでなかったため、リーズナブルな料金でGTM化できてとても助かっています。設定もわかりやすく、サポートも親切丁寧なところもとても満足しています。

    Developer reply
    February 6, 2022

    アプリのレビューを投稿いただき、ありがとうございます！
    また、Shopify Plus以外のプランをお使いのストア様でもGTMを設置できる点を活用していただき、ありがとうございます。

    今後は様々な機能を追加していく予定ですので、引き続きよろしくお願いいたします！

  • 5 of 5 stars
    Edited November 17, 2021

    fillage Eyalash Serum | フィラージュ アイラッシュセラム

    Location Japan
    Time spent using app 5 months

    ローンチ前から気になっており初日にインストールさせて頂きました。
    「複雑なGTMの設定を短時間で終わらせる」という点において最も優れたアプリです。連携されている媒体全てを設定しても30分程度で完了しました。 shopify × GTMに関する最新のTIPSは海外版のYoutube動画が多く、これまでは翻訳字幕を見ながらの非常に非効率な設定を行っていました。※もちろん日本独特のLINEやYahooの設定方法に関する情報はさらに少ない。 今回新規サイトだったためスムーズに導入出来ました。
    既にGTMや各種広告tagを運用中のサイトでこちらのアプリ管理に乗り換える場合の方が複雑化と思いますのでサポートを受けることをお勧めします。 今後期待することとしては、Tiktok等 他の媒体との連携、またGTMを導入後に本質的に使いこなすには高度な能力が必要になる為それらをサポートしていただけるアプリや機能のアップデートを期待します。

    Developer reply
    November 17, 2021

    早速のご利用・レビューありがとうございます！
    また、全てのサービスで設定していただき、ありがとうございます。
    GTMや広告計測に詳しい人材の確保が不要かつ、工数を大幅に削減できる点を最大限活用していただいて嬉しい限りです。

    データ収集や分析を簡単にするための機能を今後追加してまいりますので、今後ともよろしくお願いいたします！

View all reviews

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