Parkour: Facebook Pixel & Feed

Excellent support and a custom events feature that other pixel apps lack:

Free app, full Conversions API support, and setup took minutes. Deduplication works and standard events arrive cleanly in Events Manager.

The custom events feature is what sets it apart. Being able to define click triggers with a CSS selector, without touching pixel code, let us track outbound affiliate clicks that no Shopify-native tracking picks up.

We ran into an issue where a custom event on a link added via a Custom Liquid block did not appear in Events Manager. Aleena escalated it to the product team, they investigated our actual store setup, and confirmed the event was firing correctly. Fast, technical, and patient throughout.

So far great. I used to have facebook & instagram native integration. it had some issue i never realised. I used to get a lot of fake orders. now it's clean.

Been using this for quite a while now. Till you manage to build your own custom tracking setup, Parkour is the best bet for you if your shop is at a smaller scale, simply for how easy it is to integrate, the fast support and the EMQ score.

I consistently get 9.2 on purchase event, rest above 7.