Pinoculars ‑ Pinterest Tag

Pinoculars ‑ Pinterest Tag

by Pinoculars

Advanced conversion tracking and retargeting for Pinterest.

4.3 of 5 stars(31 reviews)

Know which Pinterest ads work

Stop throwing away money on Pinterest ads that just don't convert. See exactly which promoted pins are working.

Retarget the right audiences

Recover lost sales by laser-targeting audiences. Target on Pinterest down based on product views, add to carts, checkouts and engagement.

Insanely simple installation

Save time with our super simple plug-and-play integration. No code to add or files to edit. We're here to help you succeed on Pinterest.

About Pinoculars ‑ Pinterest Tag

Are your Pinterest ad dollars really bringing in sales?

While you're spending your limited marketing budget...

  • Do you know which ads are bringing in the dough?
  • Can you retarget visitors who create hundred dollar carts but don't convert?

Now you can with our detailed Pinterest conversion tags that make event tracking ridiculously simple.

We make complicated Pinterest conversion tags simple.

Event tracking, base code, sub keys and parameters - oh my! Who has the time to deal with the complex jungle of Pinterest tags? We'll take care of key events with full details tracked for each one.

Know EXACTLY which ads are actually profitable

We'll send these events with complete details to Pinterest:

  • Add To Cart: See which ads get customers to add items to their cart. We'll also send product data and cart values for your audience building to Pinterest.
  • Checkout: Find out which pins make cold hard cash. Data sent to Pinterest includes complete product data and total cart stats.
  • Page Views: We'll make sure every page that someone visits is tracked, and we'll send product data to Pinterest when products are visited.
  • Search Queries: Keep track of searches. We'll also send the exact search text to Pinterest for your audience-building pleasure.

Target your visitors on Pinterest with custom events you can't get anywhere else

In addition to the base events, we also provide advanced Pinterest events that measure engagement. We'll send these events for you:

  • Scroll Depth: Target visitors based on how deeply they've scrolled on a page. Stop wasting time on Pinterest visitors that didn't actually engage with your site.
  • Active Time on Site: We'll measure how long a visitor has actively been viewing your store, and send that time to Pinterest. We use a smart algorithm by monitoring mouse movement, scrolling and other factors.
  • Number of Pages Visited: Make audiences based on how many pages your visitors have been on your site! Targeting engaged visitors on Pinterest will help skyrocket your ROAS.

Get laser-targeted matching in Pinterest whenever someone becomes a customer

Pinoculars provides Enhanced Match so you get the most accurate data in Pinterest. We send a hash of your customer's email to Pinterest when they finish checking out, so Pinterest can match them to a user account.

Retarget Pinterest visitors who are so close to buying but don't quite make it.

Don't limit yourself to targeting keywords and topics. With Pinoculars, you can:

  • Promote pins to customers who Add to Cart but don't Checkout.
  • Target all visitors who searched for a certain keyword.
  • Drive high value repeat sales by targeting customers who've spent a lot.

See it work for you now! Supercharge your Pinterest ads 100% free for 7 days.

Integrates with

  • Pinterest

Media gallery


Pricing 7-day free trial


* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

Most recent reviews

Oncor Recycled Trees

Great app, finally can use conversion ads in pinterest. Only app that worked for me. Awesome support.

Aria Lattner

Worthless app. I did not even know I was being charged for this garbage. It does not work at all. I am quite upset that I am being charged for an app which has never been installed, and has never reported correct data to Pinterest. Please refund. This app did not work AT ALL.

Developer reply

November 22, 2020

Sorry to hear about that! While hundreds of stores are successfully using Pinoculars to track their events, there could be configuration issues stopping your tag from working.

I'd be happy to resolve any issues, just let me know if you'd like to try the app again and I can personally help with that.


I had a problem, where I had installed to much events and got confused. They helped instantly and solved my problem. Now everything is working smoothly.