Our app tracks all the events necessary to train your Facebook Pixel to become Super Intelligent for Optimize Conversion type ads.
I wanted to make sure this app is very affordable especially for first time Shopify users so they don't spend too much money on apps and actually make more money selling their products online.
Our app has the correct code that makes sure your purchase events only get recorded once. So if your customer refreshes or revisits their Thank You Page, it will only track the event one time. This will prevent your purchase conversion numbers from being skewed in your Facebook Ads Manager Reports.
Our purchase event tracks the total of the transaction not the subtotal. So in other words it tracks the Product Values + Taxes Collected + Shipping & Handling Costs. This is the best way to track this because now your Purchase Conversion Value in your Facebook Ads Manager Reports will show the correct value that you collected. This helps you figure your correct ROI when reviewing your ads performance.
Please check the following to insure your Pixel Tracking Success: