Increase conversions and AOV. Customers are x2 more likely to buy products affiliated with meaningful Charities & Causes
Build Brand Loyalty
Leave your customers feeling great about shopping with your brand. Re-engage customers with impact updates about your Charity donations.
Make an Impact
Partner with transparent UK & internationally registered Charities. Your donation goes directly to charities you choose to give to.
About Pledger‑ Charity Donations
Partner with some of UK and the world's most loved social and sustainability Charities. Shoppers can add a donation post purchase and choose which of your chosen charities they want to see your store donations go to post sale if Store Donations activated.
Pledger makes it easy for every store to strengthen their brand, build loyalty and grow through giving.
Focus on your business while we handle all aspects of donation management, customer engagement, impact reporting and ensure a curated variety of UK and Global causes are available on the platform.
PICK YOUR CAUSE - TEAM UP WITH CHARITIES
- Plant trees from every purchase (eco Charity partner Just One Tree)
- Increase awareness around mental health
- Re-distribute surplus food
- Provide bicycles for remote communities and more
Recommend new Charities for Pledger Cause eco-system.
- Select up to 3 charities to partner with
- Choose to give as a store, enable shoppers to donate after purchase or both
- Choose how much you want to give from product sales, when Store Donations activated.
- Select product collection/s eligible for donations or choose to pledge from all products
- View and customise Pledger widgets before going live
- Track the impact of your giving via the Analytics Dashboard
- Modify your settings any time
- Automated monthly payouts
WHAT MAKES US DIFFERENT
- The only Shopify App working directly with UK Charities - this means your donations go directly to your Charities
- No compulsory Pledger fees to start giving
- Fundraising compliance as a service
HOW DO I GET STARTED?
Once you've chosen your Campaign Type. charity / charities, set up donation amounts and added your payment details you can go live with Pledger. This means shoppers will be able to see and interact with Pledger widgets, your store can start making an impact. You can activate and deactivate Pledger after Onboarding via the Dashboard.
GIVING IS GOOD FOR BUSINESS
Impact - team up and support meaningful causes, trace your impact
Up Sales - shoppers are more likely to buy when their purchase is connected with a meaningful cause or a Charity
Move stock - use giving as an alternative to discounting to boost sales
Build Loyalty - shoppers are x4-6 more likely to switch to a brand if it supports a cause. Create a lasting emotional connection with customers and re-engage customers with impact updates.
Brand Love - turn your customers into brand ambassadors
Differentiate - respond to global events
THE HUMANS BEHIND PLEDGER
Pledger was built with love in London UK by Pledger Giving Ltd, a UK Registered Company (Number 13162064). Both founders are passionate about technology, sustainable commerce and helping generous brands grow through giving.
See the app in action
Explore how the app works in an example store.View example store
Use this app on your online store checkout.
Free to install
Merchants pay monthly donations to charities plus an optional percentage of total donations to Pledger platform.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Great app and works smoothly with our store. We had a few questions on the go and the team is soo helpful and responsive! And the whole idea about selecting different charity causes is just great our customers also love it!
One Less Car Shop
This app is just what I needed. I'm a small shop with a limited budget but I still want to give back from day one. This app allows me to do that. It's super easy to set up and the team behind Pledger are really helpful when I've had questions. Highly recommend this app.
Such a great initiative to add to our online store. Very easy set up and help if you need it. I like how customers get to interact with your chosen charities and decide who to donate to. Highly recommended. londonlido.com