Increase conversions and AOV. Customers love generous brands & give preference to products connected with meaningful Charities & Causes.
Build Brand Loyalty
Leave your customers feeling great about shopping with your brand. Re-engage customers with impact updates about your Charity donations.
Make an Impact
Partner with transparent UK & internationally registered charities. All of your Charity donations go to charities you choose to give to.
About Pledger ‑ UK Giving App
Partner with some of UK and the world's most loved social and sustainability Charities. Engage shoppers in your donations by allowing them to choose which of your chosen charities they want to see donations go to post sale. Track and showcase your store's impact.
Pledger makes it easy for every store to strengthen their brand, build loyalty and grow through giving.
Focus on your business while we handle all aspects of donation management, customer engagement, impact reporting and ensure a curated variety of UK and Global causes are available on the platform.
PICK YOUR CAUSE - TEAM UP WITH CHARITIES
- Plant trees from every purchase (eco Charity partner Just One Tree)
- Increase awareness around mental health
- Enable teachers in UK schools to teach black British history
- Re-distribute surplus food ....and more
Add Charities that ethically align with your brand for authentic brand collaborations.
- Select up to 3 charities to partner with
- Choose how much you want to give from product sales
- Limit monthly donation amounts
- Select product collection/s eligible for donations or choose to give from all products
- View and customise Pledger widgets before going live
- Track the impact of your giving via the Analytics Dashboard
- Modify your settings any time
- Automated monthly payouts
WHAT ELSE IS COOL
- Your charity donations go directly to your chosen charities
- No compulsory Pledger platform fees to start giving
- Recommend a Charity, get support and request features via the platform
HOW DO I GET STARTED?
Once you've chosen a charity / charities, set up donation amounts and added your payment details you can go live with Pledger. This means shoppers will be able to see the post purchase pop-up on eligible products as well as other widgets. You can activate and deactivate Pledger after Onboarding via the Dashboard.
WHY INCORPORATE GIVING INTO YOUR SHOPIFY STORE?
Impact - team up and support meaningful causes, trace your impact
Sales - shoppers are more likely to buy when their purchase is connected with a meaningful cause or a Charity
Trading strategy - use giving as an alternative to discounting to boost sales
Loyalty - shoppers are more likely to switch to a brand if it supports a cause. Create a lasting emotional connection with customers and re-engage customers with impact updates.
Brand - turn your customers into brand ambassadors who feel great about shopping with you
ABOUT THE HUMANS BEHIND PLEDGER
Pledger was built with love in London UK by Pledger Giving Ltd, a UK Registered Company (Number 13162064). Both founders are passionate about technology, sustainable commerce and removing barriers for eCommerce brands to incorporate giving into their business
See the app in action
Explore how the app works in an example store.View example store
Free to install
Merchants pay monthly donations to charities plus an optional percentage of total donations to Pledger platform.
Most recent reviews
Such a great initiative to add to our online store. Very easy set up and help if you need it. I like how customers get to interact with your chosen charities and decide who to donate to. Highly recommended. londonlido.com
ChefsWarehouse | UK Professional Catering Equipment & Supplies
Very impressive and easy to use: Chefswarehouse.co.uk were looking for a method to make easy donations from sales earnings to a nominated good cause (in our case, environmental stewardship). We spotted the Pledger app and talked directly with Mariya (founder). Simple to install and activate, we needed a few tweaks - which were performed quickly and efficiently. We've been running for 6 weeks now and the app has worked flawlessly. Great people to work with. Highly recommended. Peter
Holy Cow Clothing
Fantastic app, very user friendly and great for donating at transaction level. The support has been exceptional! Very professional, efficient and friendly. Will be working with them for the long term.