Virtue ‑ UK Charity Donations

Team up with Virtue, formerly Pledger, to show your support for Pride, help Ukrainian refugees, remove Ocean plastic, plant trees, better mental health and so much more. Partner with some of UK and the world's most loved social and sustainability Charities.

Use donations as an alternative or in addition to discounting to incentivise sales without hurting your brand.

Empower shoppers to make an impact post purchase by giving to one of your causes.

Virtue makes it easy for every store to strengthen their brand, build loyalty and tell a great story while making an impact.

Focus on your business while we handle all aspects of donation management, customer engagement, impact reporting and ensure a curated variety of UK causes are available on the platform.

PICK YOUR CAUSE - TEAM UP WITH CHARITIES

• Help provide aid for Ukrainian refugees
• Remove Ocean plastics
• Plant trees from orders
• Increase awareness around mental health
• Re-distribute surplus food and more

Recommend new Charities for Virtue Cause eco-system.

FEATURES

• Select up to 3 charities to partner with
• Choose to give as a store, enable shoppers to donate after purchase or both
• Choose how much you want to give from product sales
• Select product collection/s eligible for donations or choose to pledge from all products
• View and customise Virtue widgets before going live
• Track the impact of your giving on sales and the world via the Analytics Dashboard
• Modify your settings any time

WHAT MAKES US DIFFERENT

• Upsell features
• Your donations go directly to UK Charities
• No compulsory Virtue fees to start giving
• Fundraising compliance

HOW DO I GET STARTED?

Once you've chosen your Campaign Type. charity / charities, set up donation amounts and added your payment details you can go live with Virtue. This means shoppers will be able to see and interact with your Virtue widgets, your store can start making an impact. You can activate and deactivate Virtue after Onboarding via the Dashboard.

GIVING IS GOOD FOR BUSINESS

Impact - team up and support meaningful causes, trace your impact

Up Sales - shoppers are more likely to buy when their purchase is connected with a meaningful cause or a Charity

Move stock - use giving as an alternative to discounting to boost sales

Build Loyalty - create a lasting emotional connection with customers and re-engage customers with impact updates.

Brand Love - turn your customers into brand ambassadors

Differentiate - respond to global events

THE HUMANS BEHIND VIRTUE (formerly Pledger)

Virtue was built with love in London UK by Pledger Giving Ltd, a UK Registered Company (Number 13162064). Both founders are passionate about technology, sustainable commerce and helping generous brands grow through giving.