PostPilot Postcard Marketing

Our partnership with PostPilot has enhanced our campaign effectiveness, delivering results that exceed our expectations. By seamlessly integrating their team with ours, we provide the content while they handle card creation and mailing preparation. We can't imagine not having this valuable resource today with a dedicated account rep who is always ready to address any issues.

We are so pleased with the results we've seen from our PostPilot campaigns! Launching direct mail for the first time was a huge unlock for our business and has really helped diversify our sales channels and former over-dependence on digital ads. Our account manager Jané Riley is wonderful to work with, alway quick with communication and a great strategic partner. I highly recommend PostPilot for your direct mail needs - they make the process so easy and we saw a return on investment immediately. The channel keeps growing and growing and has been one of the best strategic decisions we've made this year.

We switched to PostPilot from traditional catalog marketing, and we've overall been quite pleased with the results.

First off, the people who run and work for this app are incredible: responsive, knowledgeable, and great to work with. If they mess up, they take ownership of it and make it as right as they can. Our account manager, Drew, pays attention to the individual needs of our business instead of pushing us to do things that don't fit. The design team is amazing and really pays attention to our branding and ethos.

Second, the mailings themselves generally do well; our overall monthly ROAS averages a 5, although our highest ROAS were 26 and 51 on individual campaigns. Prospecting and cardalogs did not do well for us, though we might try again at a later date. The "hand-written" birthday card flow has knocked it out of the park, and our winback flow does well, also.

Definitely recommend giving PostPilot a try!

We've been using Post Pilot since 2022, and the platform has made significant strides since then. They genuinely value product feedback and are quick to implement improvements. For example, when we first started, they didn’t offer holdout groups, so we had to manage that manually—a challenging task. Now, they provide holdout groups, which has been a fantastic addition and great to see incremental lift.

Their design team is great. We have strict brand guidelines, and they are able to keep up and meet our standards. It usually takes 1-2 iterations needed to finalize the creative.

One improvement I’d love to see is the ability to adjust the attribution timeline, which is currently fixed at 60 days.

The team is very responsive, helpful, and communicative.

I recommend giving Post Pilot a try.

Postpilot is the premier service for sending direct mail -- and our rep, Randall, is great! They are fabulous and a great way to add another channel to your marketing efforts.