Sell & test your next product
List your next product much earlier and start collecting pre-orders.
Communicate with customers
PreProduct's custom front-end wording and email campaign lets you keep customers in the loop. (dynamic variables supported)
Charge when you're ready
Charge customers when you're ready. ‘pay later’, ‘pay now’ or both via deposits.
About PreProduct next‑gen pre‑order
You shouldn’t have to wait until stock hits your warehouse to list your next product.
PreProduct lets brands capture pre-orders for upcoming products at any point in the new product cycle. Allowing you to sell, gauge demand and re·coup cash quicker. For 'pay later' and 'deposit' based pre-orders, payment links are only sent out when you trigger them, so you’re completely in control (and legally compliant).
Why use PreProduct?
• Start making sales for future releases today.
• Improve cashflow by collecting revenue earlier and recouping cash quicker.
• Validate and gauge demand for future products. Also, split test different variants (colour etc).
• Only start charging when you're ready, whilst still capturing orders in the meantime.
• Manage inventory and purchasing in a more precise way.
• Lightweight on the front-end to keep your site's page speed fast.
• Capture pre-orders unpaid until you’re ready to charge, then trigger payment links to those customers and all new customers.
• Customise your email campaign (includes dynamic variables).
• Payment links lead to your native checkout, pre-populated for a one-click transaction.
• Monitor & edit pre-orders in their own system, includes payment tracking.
• Customise front-end button widget and cart. Including colours, font, logo and header image.
• Headless code generator – receive pre-orders from outside of your Shopify store. Whether that's a WordPress blog, affiliate site or a headless e-commerce store.
• Option to collect a deposit for pre-orders up front, then the rest of payment later.
• Set shipping dates, discounts and other customer-facing information.
• Accept multiple variant/quantity pre-orders.
• List specific variants and set max order limits.
• Segment sending payment links at both the variant and individual customer level.
• Crowdfunded pre-order listings, where a minimum order total can be communicated.
• Customer portals, where customers can monitor and update their pre-orders.
• Integrates with Shopify and the native inventory/order/checkout system.
• Set front-end translations across multiple languages.
• Set a 'success URL' to forward customers too.
'Capture only' - Just order and customer details are captured. A ‘thank-you email' is sent at the time of pre-order.
'Charge & capture' - When ready, the store triggers payment links, so previously captured pre-orders receive a payment link email and future pre-orders receive one straight away (as well as being sent to checkout at time of pre-order).
'Not-a-pre-order' - Eventually the pre-order is ended, so it can be a standard ‘buy it now’ Shopify listing.
See the app in action
Explore how the app works in an example store.View example store
Pricing 7-day free trial
* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
We were in search of an app that allows us to accept pre-orders without taking any payments and PreProduct ticked the right boxes. The app is pretty straightforward to use from set-up. One feature I think would be helpful to have is to have an automated way to list the product but other than that, this app is excellent. Customer service is second to none, with speedy replies and actions. Thank you Eliza and Oli!
Louder Than Liftoff
I installed this app recently to help my store take pre-orders without collecting money. The integrated communications functionality is perfect for letting me send out payment links in batches of 10-20 customers at a time, as my inventory allows. Setup was straightforward and intuitive, and so far I’m very happy with the performance of the app. The best part of my experience has been my interactions with Oli, the developer. When his emails to me were bouncing due to a server issue on my side, he went out of his way to contact me from another email account. Oli has been incredibly responsive in answering my questions, and implementing some minor tweaks on my site to customize the look of the buttons. He was also very receptive to feedback I provided and seems highly committed to improving his app. This is one of the best customer service experiences I’ve had with an app developer over the last 8 years of having a Shopify store. Thanks, Oli!
PreProduct has played a crucial role in the launching of my niche retro gaming business. With demand of my product out pacing the speed I could assemble my products, I was looking for the perfect pre-order solution. I tried every pre-order app Shopify has to offer and PreProduct was not just the only one that had the features I needed but its also a product that continues to evolve through constant implementation of user feedback. Both founders have reached out, listened to my needs, and provided immediate solutions for my business to grow. PreProduct has become my new favorite Shopify app that I check daily to monitor and measure demand of my product. Highly recommended for anyone launching a new product and testing the waters to see what kind of demand you can drum up. With PreProduct its super easy measure demand and then to convert those pre-orders into sales.